Ford SAF

Ford SAF (Ford Société Anonyme Française) was the French subsidiary of the American automaker Ford Motor Company, which existed under various names between 1916 and 1954, when Ford sold the manufacturing business to Simca.

After 1954 the residuum was renamed Ford France and became an importer of models such as the British-built Ford Anglia and the West German-built Ford Taunus.

The company was formed in Bordeaux as Société Française des Automobiles Ford in 1916 by Percival Perry, the head of Ford of Britain. Like other European Ford subsidiaries, Automobiles Ford initially assembled the Ford Model T and this continued at Bordeaux until 1925 and then at a workshop in the quai Aulagnier in Asnières-sur-Seine near Paris until 1927. Model As were made from 1927 to 1931 and Model Ys from 1932 to 1934. The company also imported the US-built V8-powered Ford Model B, but import taxes made them very expensive and so not very popular in France.

In 1934 Maurice Dollfus, the head of Ford Société Anonyme Française (SAF), was looking for a larger manufacturing plant and reached agreement with Emile Mathis to enter into a joint venture with the Mathis company forming Matford in Strasbourg and Asnières. The new company name was Matford SA. Ownership was split 60%/40% with Ford having the larger share. The new company was controlled directly from Dearborn which was important to Maurice Dollfus, the president of Ford France, who was keen to avoid finding himself reporting to Percival Perry, President of Ford of Britain in Dagenham, England.

...
Wikipedia