"Follow Me" was released as the first single from Amanda's second album, Sweet Revenge, in the spring of 1978. The B-side of the single was "Mother, Look What They've Done to Me" in most countries. The only exception to this in Europe was Spain, with "Run Baby Run", that would later become the second A-side release off the album, and where the single bore the subtitle "Sigueme". In Canada, the B-side was "Enigma (Give a Bit of Mmh to Me)", later a separate single from the album.

Amanda Lear wrote the song lyrics herself, as she did on every Sweet Revenge track, and the music was composed by Anthony Monn, her long-time producer and collaborator. Musically, "Follow Me" showcased mainstream disco sound, popular in the second half of the 1970s. However, it contained symphonic elements and revealed inspiration from the innovatory work of German band Kraftwerk. Lyrically, the song tells about seduction. It was the first of five Sweet Revenge tracks, that made a compact whole on the album, a conceptual suite telling a story about a girl being tempted by a Devil. An alternative version of "Follow Me" tops the suite, billed as "Follow Me (Reprise)" and containing different lyrics. A 10-minute Wally MacDonald remix of the song was released in Canada, which was a blend of the original version and the reprise.

The song turned out to be Amanda's biggest hit to date and her trademark tune. The single reached Top 10 in no less than six European countries, including Germany and the Netherlands, and sold in an estimated number of 2 million copies worldwide. The singer performed it in a number of television shows, including Disco or Musikladen.

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