Flava (radio)
2010 logo
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| Broadcast area | 8 markets in New Zealand |
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| Slogan | Hip hop Hits & RnB |
| Format | RnB |
| Owner | NZME Radio |
| Webcast | iHeartRadio stream |
| Website | flava |
Flava (formerly known as Cool Blue 96.1) is a New Zealand Hip Hop and contemporary R&B music radio network. The network is owned by NZME Radio, and is operated and produced from the company's Auckland offices and studios on the corner of Cook and Nelson Streets. It competes directly with MediaWorks New Zealand's Auckland long-running urban music station Mai FM.
The Flava brand reaches an estimated 226,000 listeners every week, with 11,000 average daily unique visitors to its website and about 141,000 likes on its Facebook page. The network claims to provide "fresh and funky beats" for "urban consumers", with a focus on the metropolitan and cosmopolitan culture of Generation Y. The target audience is educated, upwardly-mobile with strong family ties and a community orientation. It is under 35 with a female skew. The station features advertising for concerts, cars, phones and other consumer brands.
Flava broadcasts popular hip hop and R&B music. The network features music from artists like Miguel, Travie McCoy, Arcee, Vic Mensa, Kanye West, Rita Ora, Dr. Dre, Juicy J, David Guetta, Nicki Minaj, Beyoncé, Timbaland, Ed Sheeran, Ciara, Wiz Khalifa and Chris Brown. It also promotes local New Zealand artists, like Six60, Majic, Israel Starr, Mana Lion, Winston Anthony, Tha Feelstyle, Merchants of Flow, Tipene, MZ J, Thug Redeemd, L40 and Big Sima. A competition in 2011 invited listeners to record over tracks, for the chance to have to the track professionally recorded and played on Flava.
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