FlyFirefly Sdn Bhd, operating as Firefly, is a full-service point-to-point carrier and a full subsidiary of Malaysia Airlines. Its head office is located in Petaling Jaya, Selangor. It claims to be the first community airline in Malaysia. Firefly operates from two hubs - Sultan Abdul Aziz Shah Airport, Subang, Selangor and Penang International Airport. The airline's first flight was on 3 April 2007, from Penang to Kota Bharu.

Firefly has a separate management apart from its parent company, Malaysia Airlines. Firefly focuses on serving the Malaysia as well as Indonesia, Singapore and Thailand.

Idris Jala, Malaysia Airlines' managing director, speaking at a business briefing and launch of the new airline's logo on 16 March 2007, said Firefly would work with MAS in breaking new ground and realising a core network over the next five years. The core network would include markets such as North America, South America and South Africa.

Firefly flies from two hubs, Penang and Subang in Kuala Lumpur. The domestic flights from Penang are Langkawi, Kota Bharu, Subang, Kuala Terengganu and Kuantan 2 flights daily, and Phuket in Thailand a daily flight. The flights out of Subang are Penang, Langkawi, Alor Setar, Johor Bahru, Kuala Terengganu and Kota Bharu, Singapore, , and Pekanbaru in Indonesia. However, Firefly announced on 8 March 2009 that flights from Penang to Kuala Terengganu, Kota Bharu and Kuantan have been temporarily suspended. In 2011, the routes to Kuala Terengganu, Kota Bharu, and Kuantan from Penang have been reinstated.

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