Fella-Werke
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| Industry | Agricultural machinery manufacturing |
|---|---|
| Founded | Feucht (February 9, 1918) |
| Founder | Josef Hackl, Albert Löffler |
| Headquarters | Feucht, Germany |
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Area served
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Worldwide |
| Products | Mowers, tedders, rakes etc. |
| Services | Parts, service, training |
| Parent | AGCO (USA) |
| Website | fella.eu |
AGCO Feucht GmbH is a German forage harvesting company based in Feucht, Germany (located just southwest of Nuremberg in Bavaria). It was established in 1918 as a harrow manufacturing company, but since then has been through many changes.
Currently, AGCO Feucht has the industry's largest product range of mowers, tedders and rakes. The machines are a vibrant red color with safety tarps in a bright yellow color. The logo is also a vibrant red square with a white circle inside which states Fella in bold black letters. The Fella slogan is ‘Harvesting Energy’.
The origin of the name Fella is not entirely clear, however, the common belief is that it was derived from the Egyptian word fellah meaning farmer or peasant. The ‘fallahin’ (plural) were used by pharaohs in ancient Egypt to create their pyramids. They still exist in Egypt today and are the lowest social class. They are in a constant struggle to increase their social standing. This is believed to be a link between Fella and the journey to become one of the leading agricultural and forage harvesting companies.
In 1917, Josef Hackl and Albert Löffler came up with the idea to create a harrow manufacturing company. World War I would soon be over and there would undoubtedly be an increase in farm equipment demand and sales and metal working production. Hackl and Löffler wanted to take advantage of this business opportunity. They also benefited by being involved in Isaria-Zählerwerke (a company that produced radios and was later purchased by Siemens).
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