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ExtenZe


ExtenZe is a herbal nutritional supplement claiming to promote "natural male enhancement", a euphemism for penis enlargement. Additionally, television commercials and advertisements claim an "improved" or "arousing" sexual experience. Websites selling the product make several more detailed claims, including acquiring a "larger penis". Their enlarging effects are described as "temporary" which will only provide a "chubby one" while under the use of Extenze. Early infomercials featured a studio audience and porn star Ron Jeremy. Former Dallas Cowboys head coach Jimmy Johnson has also appeared in an ExtenZe commercial.

A class action settlement has been proposed and preliminarily approved, to resolve plaintiff claims that ExtenZe maker Biotab Nutraceuticals, Inc engaged in deceptive marketing (advertising, labeling, promotion, etc.) by claiming it enlarged a man's penis despite the lack of any credible scientific evidence supporting that claim. Claimants can file claims for a full refund of documented purchases of ExtenZe, and a refund for up to $22.50 of undocumented purchases. The complaint also claims that the claims were made in violation of a pre-existing court-ordered injunction. As of September 2011, the settlement has been awaiting a ruling from the court on a motion for final approval for 6 months.

In 2006, ExtenZe agreed to pay the Orange County, California, district attorney's office $300,000 in civil penalties for unfair business practices and false advertising. Susan Kang Schroeder of the DA's office said the company could not back up its claim that the pills caused users' penises to grow 27%. After several customers in Laguna Beach, California complained to the Better Business Bureau that ExtenZe was making them sick, the district attorney investigated. Investigations revealed that ExtenZe’s lead content was beyond the legal limits.


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