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Everytime tha Beat Drop

"Everytime tha Beat Drop"
Everytime Tha Beat Drop.jpg
Single by Monica featuring
Dem Franchize Boyz
from the album The Makings of Me
Released July 24, 2006 (2006-07-24)
Format Digital download, CD single
Recorded Southside Studios
(Atlanta, Georgia)
Genre
Length 3:43
Label J
Songwriter(s) Johnta Austin, Jermaine Dupri, Maurice Gleaton, Charles Hammond, Robert Hill, Deangelo Hunt, Bernard Leverette, James Phillips, Gerald Tiller
Producer(s) Jermaine Dupri, LRoc
Monica singles chronology
"U Should've Known Better"
(2004)
"Everytime tha Beat Drop"
(2006)
"A Dozen Roses (You Remind Me)"
(2006)
"U Should've Known Better"
(2004)
"Everytime tha Beat Drop"
(2006)
"A Dozen Roses (You Remind Me)"
(2006)
Dem Franchize Boyz singles chronology
"Ridin' Rims"
(2006) Ridin' Rims2006
"Everytime tha Beat Drop"
(2006) Everytime tha Beat Drop2006
"Pimped Out"
(2006) Pimped Out2006
Audio sample

"Everytime tha Beat Drop" is a song by American recording artist Monica from her fifth studio album The Makings of Me (2006). It was written by Johnta Austin, Jermaine Dupri, Robert Hill, Charles Hammond, Deangelo Hunt, James Phillips, and rap group Dem Franchize Boyz, while production was hemled by Dupri and LRoc. Musically, the downbeat uptempo track was greatly influenced by crunk and snap music, incorporating beats of Nelly's 2005 single "Grillz" and containing a vocal sample of Dem Franchize Boyz' 2006 hit single, "Lean wit It, Rock wit It."

A lyrical and musical departure from Monica's previous singles, the uptempo record was released as the album's leading single in the United States in July 2006, gaining generally mixed to negative reviews by music critics who called it "untypical" and "avoidable". On the charts, it became Monica's tenth top twenty entry on Billboard's Hot R&B/Hip-Hop Songs chart, but failed to reach the top forty on the official Hot 100, becoming her least successful lead single since 2002's "All Eyez on Me."

"Everytime tha Beat Drop" was performed along with Dem Franchize Boyz on several television, such as The Ellen DeGeneres Show, Late Show with David Letterman, MTV's Total Request Live, and BET's 106 & Park. An accompanying music video for the song, directed by Ray Kay, was filmed in Monica's hometown Atlanta, Georgia. The singer later voiced her remorse towards her record company bosses for subsequently deciding to release "Everytime the Beat Drops" as a single, wishing for a more typical record to be released as the first single instead, and dismissed the song as a wrong interpretation of her artistical status.


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