Elara (timeshare)
| Elara | |
|---|---|
.jpg) |
|
| Former names | PH Towers |
| General information | |
| Status | Complete |
| Type | Hotel, timeshares |
| Address | 80 East Harmon Avenue |
| Town or city | Paradise, Nevada |
| Country | United States |
| Coordinates | 36°6′30.65″N 115°10′7.75″W / 36.1085139°N 115.1688194°WCoordinates: 36°6′30.65″N 115°10′7.75″W / 36.1085139°N 115.1688194°W |
| Groundbreaking | January 19, 2006 |
| Topped-out | July 2, 2008 |
| Opened | December 18, 2009 |
| Cost | $660 million |
| Owner | LV Tower 52 LLC |
| Technical details | |
| Floor count | 52 |
| Design and construction | |
| Architect | Gerald Koi |
| Developer | Westgate Resorts |
| Other designers | DiLeonardo International (interior) |
| Main contractor | Tutor-Saliba Corporation |
| Other information | |
| Number of units | 1,201 |
| Website | |
| www3 |
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Elara (formerly PH Towers) is a 52-story hotel and timeshare building at 80 East Harmon Avenue in Paradise, Nevada, located behind the Planet Hollywood resort that operates on the Las Vegas Strip.
After two projects failed to materialize on the property, Robert Earl and David A. Siegel partnered in 2005 to develop a hotel and timeshare project known as PH Towers. Groundbreaking took place in January 2006, and the tower was topped off in July 2008. The $660 million project opened in December 2009, but plans for additional towers were cancelled.
When it opened, the tower featured 1,201 units, approximately 200 of which would be used as timeshares, while the remainder would be used as hotel rooms for the Planet Hollywood resort. The tower was owned by Siegel's Westgate Resorts, while Earl's Planet Hollywood International, Inc. marketed the tower and handled operations. Harrah's Entertainment purchased the Planet Hollywood resort in 2010, and took over marketing and operations of PH Towers. Because of financial difficulty, Westgate Resorts sold the tower in 2011, and Hilton Grand Vacations Company was appointed to rebrand it and to handle sales and marketing. The tower was renamed as Elara in March 2012.
In 1998, Aladdin Gaming was planning a new Aladdin resort on the Las Vegas Strip, as well as the adjacent Aladdin Music Project, a $250 million resort that would include 1,000 hotel rooms and a 50,000 sq ft (4,600 m2) casino. The Aladdin Music Project, part of a planned Aladdin complex, was to be developed in partnership with Planet Hollywood International, Inc., and would be built on 5 acres (2.0 ha) located southeast of the Aladdin at the intersection of Harmon Avenue and Audrie Street. However, Aladdin Gaming ended its partnership in late 1998, because of concerns that Planet Hollywood could not produce a $41 million commitment to the Aladdin Music Project.
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