Editorial Atlántida
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| Parent company | Televisa (since 2007) |
|---|---|
| Founded | 1918 |
| Founder | Constancio C. Vigil |
| Country of origin | Argentina |
| Headquarters location | Azopardo 565 Buenos Aires |
| Distribution | in América Continent |
| Publication types |
Editorial Atlántida (book publisher) Gente, Para Tí, Para Tí Deco, Para Tí Mamá, Billiken, La Valijita, Para Teens, Chiquititas, Paparazzi (magazines) |
| Revenue | USD 35.6 million (2007) |
| Official website | www |
Editorial Atlántida is a prominent Argentine publishing house and the country's leading magazine publisher and distributor.
Editorial Atlántida's origins began with three magazines founded by an Uruguayan-Argentine journalist, Constancio C. Vigil, between 1904 and 1911: the children's weekly Pulgarcito (akin to "Tom Thumb"), Germinal, and his most successful early periodical, the general interest weekly, Mundo Argentino ("Argentine World"). Much as Pulgarcito had been before competition led to its 1907 closure, Mundo Argentino was a heavily-illustrated magazine packed with advertisements and coupons and centered on a particular genre without being limited to it. The magazine, by 1912, boasted a weekly circulation of over 36,000, though the versatile businessman sold it at its peak to Editorial Haynes in 1917; by then, Mundo Argentino sold 118,000 copies a week (in a country with fewer than 5 million adults).
Vigil parlayed the sale into the establishment of a new publishing house: Editorial Atlántida. The company would publish his new titles: a current events magazine, Atlántida (1918), the sports weekly El Gráfico, the children's magazine Billiken (both in 1919), and the first women's magazine published in Argentina, Para Tí ("For You," 1922); the latter three remain the oldest Argentine magazines still in publication, and became circulation leaders in the Spanish-speaking world. Other well-known magazines distributed by Atlántida included Iris (1920), Grand Guiñol (1922), Tipperary (1928), El Golfer Argentino (1931), Cinegraf, and Vida Nuestra (both from 1932).
Atlántida published Vigil's numerous, best-selling books, as well. He authored a total of 134 books from 1915, including 50 children's titles. Among the group's variety of magazines, Billiken remained the most popular over the decades. The magazine's reach allowed Vigil to organize "Billiken Committees" for the purpose of raising donations of food and money for the needy during the great depression, organizing over 40,000 children before the project ended; by the 1950s, the magazine's circulation totalled over 500,000 - including some 30,000 sold Uruguay and in the rest of Latin America.
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Wikipedia