Constancio C. Vigil
| Constancio Carlos Vigil | |
|---|---|
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| Born | September 4, 1876 Rocha, Uruguay |
| Died | September 24, 1954 (aged 78) Buenos Aires |
| Nationality | Uruguayan and Argentine |
Constancio Carlos Vigil (September 4, 1876 – September 24, 1954) was a Uruguayan-Argentine writer and prominent publisher.
Constancio Vigil was born in Rocha, Uruguay, in 1876. His father, a local politician, was forced to relocate to the nation's capital, Montevideo, following a political dispute. The young man graduated from the Universidad de la República, started as a poetry contributor to writer José Enrique Rodó, and became a journalist for El Nacional and, in 1901, founded his first periodical, Alborada ("Dawn"). He was named Editor-in-chief of La Prensa, a newspaper aligned with the Partido Blanco ("White Party"). Political intrigue once again intruded in the young man's life, however, when the newspaper was forcibly shuttered in 1903, leading Vigil to relocate to neighboring Buenos Aires, Argentina.
The ambitious journalist created three magazines between 1904 and 1911: the children's weekly Pulgarcito (akin to "Tom Thumb"), Germinal, and his most successful early periodical, the general interest weekly, Mundo Argentino ("Argentine World"). Much as Pulgarcito had been before competition led to its 1907 closure, Mundo Argentino was a heavily-illustrated magazine packed with advertisements and coupons and centered on a particular genre without being limited to it. The magazine, by 1912, boasted a weekly circulation of over 36,000, though the versatile businessman sold it at its peak to Editorial Haynes in 1917; by then, Mundo Argentino sold 118,000 copies a week (in a country with fewer than 5 million adults).
Vigil parlayed the sale into the establishment of a new publishing house: Editorial Atlántida. The company would publish his new titles: a news and commentary magazine, Atlántida (1918), the sports weekly El Gráfico, the children's magazine Billiken (both in 1919), and for women, Para Tí ("For You," 1922); the latter three remain the oldest Argentine magazines still in publication, became circulation leaders in the Spanish-speaking world.
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