EasyGroup
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| Privately held | |
| Industry | Brand licensing |
| Founded | 1998 |
| Headquarters | Kensington, City of Westminster, London, United Kingdom |
| Products |
Airlines Car Hire Bus service Internet Hotels Lettings Agency |
| Owner | Stelios Haji-Ioannou |
| Subsidiaries | EasyGroup IP Licensing Ltd |
| Website | www |
EasyGroup (styled as easyGroup, incorporated as EasyGroup Holdings Ltd), founded in 1998, is the holding company controlling the "easy" group of companies. It is privately owned by Sir Stelios Haji-Ioannou. Through its wholly owned subsidiary EasyGroup IP Licensing Ltd, the company licences the Easy brand to other businesses. Since 2012 Easygroup has also licensed the Fastjet brand to the low-cost African airline.
The company was established to expand the "easy" brand following the successful launch of EasyJet in 1995. The first use of “easy” after EasyJet was to EasyInternetcafé established in June 1999. This was followed in 2000 with the establishment of EasyRentacar, later renamed EasyCar.
All "easy" branded companies offer a no-frills service and use the yield management system to set prices. In the last few years the company has recruited franchise partners to expand its activities. The group is registered in the Cayman Islands, but operates from its office in Kensington, London.
EasyGroup publishes brand guidelines for all Easy companies to follow, together with the company's brand values:
EasyJet is a low-cost airline which began flying on 10 November 1995. It is one of the two largest budget airlines in Europe, alongside its sometimes bitter rival Ryanair. It was the first company owned by EasyGroup to use the "easy" prefix. EasyJet Airline Company Limited is a separate company which licenses the "easyJet" name from easyGroup.
Fastjet is a low cost airline established in 2012 that operates in Africa, following a similar business model to EasyJet. It is the first non-Easy brand-name licensed by EasyGroup.
In April 2000 the company set-up the car rental company easyRentaCar (later renamed easyCar), with the only rental car available being the Mercedes-Benz A-Class. The new easyCar company now operates as an international car rental broker via the Internet.
easyCar Club was launched by easyCar in February 2014 as a peer-to-peer rental scheme that allows members to rent under-used private cars from one another. It was trialled in London during 2013.
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Wikipedia