East Yorkshire Motor Services
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| Founded | 1926 |
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| Headquarters | Hull |
| Service area |
East Riding of Yorkshire North Yorkshire |
| Service type | Bus & coach services |
| Depots |
Hull Beverley Bridlington Elloughton Hornsea Pocklington Scarborough Withernsea |
| Fleet | 316 (December 2016) |
| Chief executive | Peter Shipp |
| Website | www.eyms.co.uk |
East Yorkshire Motor Services (EYMS) is a bus and coach operator operating throughout Kingston upon Hull, the East Riding of Yorkshire, the North Yorkshire coast and the North York Moors. In and around Scarborough, EYMS operates as Scarborough & District Motor Services.
EYMS was originally two companies, Lee & Beaulah, set up by Ernest John Lee, and Hull & District Motor Services, set up by HA Harvey. In 1926 British Electric Traction bought the two and formed EYMS to take them over. In 1968 BET was sold to the Tilling Group and in 1969 Tilling and BET were absorbed by the National Bus Company (NBC). The livery of East Yorkshire was dark blue and primrose until 1972, when it briefly changed to blue with white relief in the NBC corporate layout, but soon this was replaced by NBC poppy red.
In the lead up to privatisation in 1987, EYMS's fleet, which had dropped to 200 vehicles and shared management with Lincolnshire Road Car, started to grow again. United Automobile Services' depots in Scarborough and Pickering were transferred to EYMS and rebranded Scarborough & District.
In February 1987 EYMS was sold in a management buyout led by seven managers. EYMS began to expand, purchasing many of the independent operators in its local area, including Connor & Graham, Cottingham Mini Coaches and Primrose Valley Coaches. The liveries at privatisation were silver/blue, NBC poppy red and NBC's minibus livery of silver, blue and red. The red buses soon started receiving red/grey livery.
The Hardwick's of Scarborough fleet was purchased from Wallace Arnold, Wallace Arnold's last bus company. In Hull some AEC Routemasters entered service in traditional pre-NBC EYMS blue to compete with Kingston upon Hull City Transport, and it suffered competition in Hull, Bridlington and Scarborough from Applebys. In 1999 Applebys closed its Scarborough base. Soon afterwards it went into receivership.
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