EB Games Australia
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| EB Games Australia | |
| Public company | |
| Industry | Electronics Stores |
| Founded | 27 February 1997 |
| Headquarters | 25 Backhouse Place, Trade Coast Central, Eagle Farm, Queensland, AUS |
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Key people
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Steve Wilson (Managing Director) |
| Products | Video Games, Consoles and Accessories |
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Number of employees
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5000+ |
| Parent | GameStop |
| Divisions | Zing Pop Culture Australia |
| Website | EB Games New Zealand |
EB Games Australia (originally Electronics Boutique) is an Australian video game and entertainment software retailer. Headquartered in Eagle Farm, Queensland (a suburb of Brisbane), the company operates over 450 stores across Australia's six states and two territories and 40 more stores in New Zealand. EB Games Australia is part of GameStop. EB Games sells video games, consoles, and accessories for the PlayStation 3, PlayStation 4, PlayStation Vita, Xbox 360, Xbox One, Wii, Wii U, PC, Nintendo DS, Nintendo 3DS, and Nintendo Switch. Customers can also purchase games online from the EB games website.
The first Australian store was opened on 5 July 1997 in Westfield Shoppingtown Miranda, New South Wales, with stores opening near-concurrently at Westfield Group Tuggerah, New South Wales and in the Old Charlestown Square complex.
In 2003, Electronics Boutique officially started trading as EB Games to differentiate themselves from the larger traditional multi-department electronics stores where video games had been relegated to one department within the home entertainment section.
EB Games created a loyalty program called EB World in 2011 where members can earn points called "carrots" by shopping at EB Games, gaining increased and additional benefits through their continued purchases. By August 2014, EB World had gained 3 million members in Australia. On the EB world card, there is their EB world logo, the rabbit, Buck. That is where their royalty "carrots" comes from.
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