Dru-Ha

Drew "Dru Ha" Friedman
Occupation	Co-CEO of Duck Down Music Inc. and 3D Distribution / Director of Urban Music at Cornerstone Promotion
Website	Dru Ha Facebook

Drew "Dru Ha" Friedman is an American Music and Marketing Executive based in NYC. Friedman is Co-CEO of Duck Down Music Inc., 3D Distribution and Director of Urban Music at Cornerstone Promotion. Born and raised in White Plains, New York, he is a graduate of Syracuse University's S.I. Newhouse School of Public Communications where he studied advertising.

During summer breaks at Syracuse University, Friedman interned at SBK Records under Rob Stone (Co-Founder Cornerstone Promotion and Fader Media). There Friedman worked College Radio Promotions for multi-platinum acts Vanilla Ice & Arrested Development. Shortly after graduating Syracuse, Friedman began working at independent label Nervous Records where he became head of the company's Hip Hop department. He Executive Produced projects from Black Moon, Smif-N-Wessun, Funkmaster Flex, and KRS-One's prodigy: Mad Lion. While working as a manager, promoter and marketer, Friedman was also featured as a guest rapper on Black Moon's Enta Da Stage album on the song "U Da Man" under the name Big Dru Ha.

In 1994 Friedman along with his partner Kenyatta Blake (Buckshot) formed Duck Down Management to formally manage the groups Black Moon and Smif-N-Wessun. In 1995, Dru & Buckshot founded Duck Down Entaprizes (eventually modifying the name to Duck Down Music Inc). to which they signed hip hop groups Heltah Skeltah and O.G.C. In 1996 Duck Down inked a deal with Brian Turner and Priority Records (home to Ice Cube, N.W.A and Master P's No Limit Records) for label distribution.

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