No Limit Records

No Limit Records
Company logo from 1998-2000
Parent company	Priority Records
Founded	1990
Founder	Percy "Master P" Miller
Status	Active - (No Limit Forever Records) (2010 - Present) Defunct - The Original Establishment (1990 - 2003)
Distributor(s)	Priority Records / Universal Music Group/ Koch Records
Genre	Hip hop, R&B, Gangsta Rap
Country of origin	United States
Location	Richmond, California (1990 - 1995) New Orleans, Louisiana (1995 - 2003) Established as No Limit Forever Records in Los Angeles, California (2010 - Present)
Official website	NoLimitRecords.com

Active - (No Limit Forever Records) (2010 - Present)

No Limit Records is an American record label founded by rapper, entrepreneur and CEO Percy "Master P" Miller. The label's albums were distributed by Priority Records, Universal Music Group and Koch Records. The label included artists such as Snoop Dogg, Mercedes, Silkk the Shocker, Mystikal, Mia X, Mac, C-Murder, Magic, Short Circuit, Lil Soldiers, Romeo Miller, Fiend, Kane & Abel, Soulja Slim, among others.

Percy "Master P" Miller began his career by distributing his records through a small San Francisco Bay Area record label, "No Limit Record Shop", which started out in Richmond, where his mother resided. He maintained connections to rival gang friends despite rivalries.

During the early 1990s, Master P released many solo albums with little success. However, Miller was able to garner notoriety for himself and the fledgling No Limit label on the West Coast by collaborating with various artists on compilation albums such as West Coast Bad Boyz 1 & 2. By 1994, the label was on the rise, and Master P decided the time was right to expand the product. After signing Oakland rapper Dangerous Dame, who released the EP Escape from the Mental Ward through No Limit, he began working with New Orleans-based talent, starting with Kane & Abel (then known as Double Vision) and Mystikal, while TRU's third album, True, achieved gold status.