Dotti (retailer)

Dotti, female fashion store in Australia and New Zealand, was acquired by the Just Group in 2004. Dotti has a clear market position as a fast fashion brand appealing to fashionistas promoting the ‘fun’ in clothing. The retail company knows the craving in females to want and wear the latest trends. Knowing this, the designers continue to seek the high street and globe trends to provide fresh clothing inspiration for an individual to look its best. Its inventory primarily consists of women's fashion apparel, footwear, and accessories, which largely draw from the styles currently most popular. Their targeted group is young female adults aged 18 to 28.

Dotti was founded by Raymond Levis and Linda Bowen who launched Dotti in Sydney during 1981. The 1980's were a time of reinvention, of power dressing and celebrating individual, head-turning style, allowing the mere idea of Dotti to blossom into the retail store today. The inspiration for the Dotti name reportedly came either from Linda's mother Dorothy, reputedly a style icon in her own right, or from the stylish shopping destination in Rome, known as Via Condotti.

In 2004 the Dotti chain became a part of The Just Group and began expanding throughout Australia and New Zealand. Dotti expanded quickly from just ten stores to opening its 100th store in December 2009. As of 2015 they have online stores and a total of 120 stores as of 2017 in the two countries. In 2012 Dotti launched an Australian online store and more recently in 2015 a New Zealand specific online shopping site.

On 12 December 2009, Dotti opened its 100th store in a shopping centre in Melbourne's western suburbs. As of 2017 Dotti has 220 stores, 198 in Australia and 22 in New Zealand. In April 2011, Dotti launched an online store to allow customers to purchase products online and more recently in 2015 a New Zealand specific online shopping site. Dotti advertise four different ways to successfully buy their products:

·     Order in store and have the item(s) sent to your door.

·     Shop in store: try before you buy.

·     Shop online and

·     Shop mobile: for shopping on the move.

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