Dongfeng Peugeot-Citroën
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| Private joint venture | |
| Industry | Automotive |
| Founded | 1992 (Wuhan) |
| Headquarters | Wuhan, Hubei, China |
| Products | Automobiles |
| Owner |
Dongfeng Motor Corporation (50%) PSA Peugeot Citroën (50%) |
| Website | Dongfeng Citroen Homepage |
| Dongfeng Peugeot-Citroën | |||||||
| Simplified Chinese | 神龙汽车有限公司 | ||||||
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| Traditional Chinese | 神龍汽車有限公司 | ||||||
| Literal meaning | Dongfeng Peugeot-Citroën Automobile Limited | ||||||
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| Transcriptions | |
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| Standard Mandarin | |
| Hanyu Pinyin | Shénlóng Qìchē Yǒuxiàn Gōngsī |
Dongfeng Peugeot-Citroën Automobile Limited (DPCA) is a joint venture between the Dongfeng Motor Corporation and the French PSA Peugeot Citroën. Based in Wuhan, capital of Hubei province, it manufactures Peugeot and Citroën models for sale in China. Imported models are also sold although by a separate, wholly PSA-owned subsidiary, Peugeot Citroën (China) Automotive Trade Co Ltd.
In 2014, Dongfeng Peugeot-Citroën increased its sales by 30% in an overall market growth of 11% and sold 734,000 cars.
Dongfeng Citroën cars ranked highest in a 2014 customer satisfaction survey by JD Power in China.
Citroën and Peugeot brought to China their philosophy of education partnership and charity, as well as at university than at primary school.
PSA Peugeot Citroën was an early entrant in the Chinese auto market. In 1983 and 1984, the Citroën division competed against Volkswagen for the 'large car' contract in the nascent Chinese auto market - the complicated Citroën CX competed with the simpler Volkswagen Santana. The winner went on to form Shanghai Volkswagen in 1984 with SAIC Motor.
In 1985, the Peugeot division established a Chinese company, Guangzhou Peugeot Automobile Company, as a joint venture with the government of Guangzhou. This company built the outdated Peugeot 504 as a pick-up and was defunct by 1997.
The Citroën division's original effort eventually resulted in a second opportunity. Responding to a request for a foreign partner from large, indigenous vehicle maker Dongfeng Motor Corporation to build smaller vehicles, Citroën planned Chinese production of the Citroën ZX. Delayed by two years due to French government resistance following the Tiananmen Square massacre, the project only came off the ground in 1992. The joint venture company was located in Wuhan and was known as Dongfeng Citroën Automobile Company (DCAC).
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