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Dongfeng Motors

Dongfeng Motor Corporation
State-owned Enterprise
Industry Automotive
Founded 1969
Headquarters Wuhan, Hubei, China
Key people
Zhu Yanfeng (Chairman)
Products Passenger cars
Commercial vehicles
Buses
Automotive components
Revenue US$62.9 billion (2012)
US$1.3 billion (2012)
Number of employees
161,377 (2012)
Subsidiaries Dongfeng Automobile Company
Dongfeng Motor Group Company Limited (66.86%)
Website www.dfmc.com.cn
Dongfeng Motor
Simplified Chinese 东风汽车公司
Traditional Chinese 東風汽車公司
Literal meaning Dongfeng Motor Corporation

Dongfeng Motor Corporation is a Chinese state-owned automobile manufacturer headquartered in Wuhan, China. Traditionally one of the "Big Three" Chinese automakers, Dongfeng is currently in the top four along with Chang'an Motors, FAW Group, and SAIC Motor.

In addition to commercial and consumer vehicles, it also manufactures parts and cooperates with foreign companies. Counting six global automakers as partners, it has more Sino-foreign joint ventures than any other Chinese carmaker. These partnerships allow it to produce and sell a variety of foreign-branded products in China including those of Citroën, Honda, Kia, Nissan, Peugeot, and Renault. Other brand names associated with Dongfeng include Fengshen, Infiniti, Luxgen, and Venucia. Heavy-duty commercial vehicles and buses are sold under the eponymous Dongfeng brand.

The company was the second-largest Chinese vehicle maker in 2014 by production volume manufacturing over 3.5 million whole vehicles that year. Commercial vehicle production was higher than all other domestic manufacturers at nearly 450,000.

Dongfeng has two listed subsidiaries—Dongfeng Motor Group Co (: 0489) (东风汽车集团股份有限公司, abbr. 东风集团股份) and Dongfeng Automobile Co Ltd (: ) (东风汽车股份有限公司).

Known as Second Automobile Works (第二汽车制造厂) until 1992, Dongfeng, or "East Wind" in Chinese, was founded in 1969. Its origins lie in a dictate of Chairman Mao Zedong; as part of his "Third Front" strategy, its far inland location in Hubei Province was meant to protect it from foreign invasion. Traditionally manufacturing commercial vehicles, by 2001 these made up about 73% of Dongfeng's production. By 2012, that figure had reversed, and 73% of manufactures were passenger cars. However, the percentage of consumer offerings was likely lower as passenger car counts may include microvans, tiny commercial vehicles that are popular in China.

Between 1978-1985 alongside the market-based Chinese economic reforms instituted by Deng Xiaoping, Dongfeng was transformed from a manufacturer of two heavy-duty trucks with fragmented operations and ownership into a single, centrally managed enterprise. This process included placing all Dongfeng operations—from part manufacture to vehicle assembly—under the control of a single business entity and the merger of six truck production bases as well as a number of other companies previously controlled by provincial governments. Post-1985, further reforms took place that allowed Dongfeng greater autonomy; the company was removed from the direct administrative control of the central government.


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