joint venture | |||||
Industry | Automotive | ||||
Founded | 9 June 2003Shiyan) | (||||
Headquarters | Wuhan, Hubei, China | ||||
Products | Automobiles | ||||
Revenue | CN¥160.118 billion (2016) | ||||
Profit | CN¥ | 12.561 billion (2016)||||
Total assets | CN¥126.545 billion (2016) | ||||
Total equity | CN¥ | 43.507 billion (2016)||||
Owner |
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Number of employees
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Approximately 70,000 | ||||
Subsidiaries | Dongfeng Automobile Company | ||||
Website | www |
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Footnotes / references figures obtained from Dongfeng Motor Group's annual report; DFL's annual report was not disclosed |
Dongfeng Motor Company Limited | |||||||||
Simplified Chinese | 东风汽车有限公司 | ||||||||
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Traditional Chinese | 東風汽車有限公司 | ||||||||
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Transcriptions | |
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Standard Mandarin | |
Hanyu Pinyin | Dōngfēng Qìchē Yǒuxiàn Gōngsī |
Wade–Giles | Tung1-feng1 Ch'i4-Ch'e1 Yuh3-sien4 Kung1-szu1 |
Dongfeng Motor Company Limited known as DFL is an automobile manufacturing company headquartered in Wuhan, China, and a 50:50 joint-venture between Dongfeng Motor Group and Nissan Motors. It produces passenger cars under the Nissan marque and commercial vehicles under the Dongfeng marque.
Confusingly, Dongfeng Motor Corporation (Chinese: 东风汽车公司) is a separate legal entity from Dongfeng Motor Co., Ltd.. The corporation is a Chinese, state-owned automaker while the company is a joint venture between Dongfeng Motor Group (Chinese: 东风汽车集团股份有限公司) and Nissan. It may be fitting that, at times, it can be hard to distinguish the subsidiary from its part-owner as Nissan's cooperative effort with Dongfeng is quite integral to Dongfeng as a whole. Dongfeng Motor Co., Ltd. had a subsidiary Dongfeng Automobile Co., Ltd. (DFAC, Chinese: 东风汽车股份有限公司) As late as 2011, nearly 70% of Dongfeng Motor Group products were connected in some way to Nissan, and, as of 2006, the company was being referred to as "the biggest Sino-foreign vehicle joint venture".
Dongfeng Motor Co., Ltd. (DFL) was formally established on 9 June 2003 and began operations on 1 July 2003. Initially headquartered in Shiyan, it moved closer to its Chinese parent relocating to Wuhan in June, 2006.
Sales targets in 2007 were in excess of 600,000 units.
In September 2010, DFL unveiled a new automobile marque, Venucia (Chinese: 启辰; pinyin: Qǐ Chén), to sell vehicles tailored specifically for second- and third-tier Chinese cities in the poorer interior of the country.