Do Something Awards
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| Non-profit | |
| Industry | Nonprofit |
| Founded | 1993 |
| Founder | Andrew Shue |
| Headquarters | New York City, New York, U.S. |
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Key people
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Nancy Lublin, Former CEO Aria Finger, CEO |
| Products | Global Campaigns |
| Website | dosomething.org |
Nancy Lublin, Former CEO
Do Something (also DoSomething.org) is a global non-profit organization with the goal of motivating young people to make positive change both online and off through campaigns that make an impact. The organization's CEO is Aria Finger.
The organization was co-founded in 1993 by American actor Andrew Shue and his childhood friend Michael Sanchez. He stated his motivation was to encourage young people to become active citizens and leaders while also making community involvement fun.
According to its website, DoSomething.org is activating 5.5 million young people to make positive change, both online and off. The organization has members in every area code in the United States and in over 131 countries.
DoSomething.org members take part in campaigns that make an impact on different causes. Through DoSomething.org campaigns, young people have run the largest youth-led sports equipment drive, clothed half of America’s teens in homeless shelters, and cleaned up 3.7 million cigarette butts.
In 2013, DoSomething.org launched TMI, a strategy consultancy that helps brands "drive social change through insights and creative solutions backed by data from millions of young people."
DoSomething.org spearheads campaigns so young people can take action on things they care about.
"Teens For Jeans" was born out of a partnership in 2008 with Aéropostale. The campaign looks to help clothe the over one million homeless teens across the country, by providing a top requested item: jeans. People are encouraged to bring their gently worn jeans to Aéropostale, and they are then donated to over 1,000 homeless shelters in the United States and Canada. In 2011, 542,000 pairs of jeans were collected, and over one million pairs of jeans have been donated since the campaign started. In 2012, 902,500 pairs of jeans was collected – enough to give jeans to every 1 out of 2 homeless teens in the U.S.
Celebrities that have worked with the Teens for Jeans campaign include Nigel Barker,Jay Sean,Nikki Blonsky,Chace Crawford,David Archuleta, Ashley Greene, Justin Long, Demi Lovato, Rachel Crow, Drew Barrymore, Chloë Grace Moretz, Fifth Harmony, and The Vamps.
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