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Direct Energy

Direct Energy
Energy retailer
Industry Energy
Founded 1986; 31 years ago (1986)
Toronto, Ontario, Canada
Headquarters Houston, Texas, U.S.
Key people
Badar Khan, CEO
Parent Centrica
Website www.directenergy.com

Direct Energy is a North American retailer of energy and energy services. The company was founded in 1986. The company has more than six million customers in Canada and the United States, making it the largest energy retailer in North America. Direct Energy is a subsidiary of UK-based utility company Centrica.

Direct Energy was founded in Toronto in 1986, as a competitive energy retailer. In 2000, the company was acquired by Centrica, the UK-based parent of British energy retailer British Gas.

From 2000 onwards, Direct Energy grew rapidly through acquisition. These acquisitions included Energy America (2000),Enbridge Home Services (2002),AEP’s Texas retail operations (Central Power and Light and West Texas Utility), the regulated retail operations of ATCO Gas and ATCO Electric in Alberta, Entergy Solutions Ltd.’s Electric Reliability Council of Texas customer base and Strategic Energy (2008).

In the area of energy services, Direct Energy acquired Luced Heating Contractors, BASE Controls Ltd., MABE Canada Inc.’s in-home service repair division, and the Residential Services Group.

In 2010, Direct Energy acquired Clockwork Home Services making Direct Energy the largest energy and home services retailer in North America. Clockwork has three brands: One Hour Air Conditioning & Heating, Benjamin Franklin Plumbing and Mister Sparky, which specialize in plumbing, electrical and air-conditioning and heating and services, all of which have earned the Diamond Certified Award for excellent service.

Direct Energy acquired a number of upstream assets, including gas reserves and power generation facilities. These include: Quintana Minerals Resources, Bastrop Energy Center, Frontera Energy Center, Paris Energy Center, and Rockyview Energy Inc. Direct Energy has entered into long-term power purchase agreements for 813 MW of electricity from five wind farms in Texas.


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