Destination marketing

A destination marketing organization (DMO) or convention and visitors bureau (CVB) is an organization that promotes a town, city, region, or country in order to increase the number of visitors. It promotes the development and marketing of a destination, focusing on convention sales, tourism marketing, and services.

Such organizations promote economic development of a destination by increasing visits from tourists and business travelers, which generates overnight lodging for a destination, visits to restaurants, and shopping revenues and are typically funded by taxes. Convention and visitor bureaus are the most important tourism marketing organizations in their respective tourist destinations, as they are directly responsible for marketing the destination brand through travel and tourism "product awareness" to visitors. DMOs produce billions of dollars in direct and indirect revenue and taxes for their destinations' economies with their marketing and sales expertise.

Destination marketing organizations are often called travel, convention, visitors, or tourism bureaux, welcome centers, information centers and more. Regardless of the name, these organizations offer many services to the traveling public.

The Association of Australian Convention Bureaux (AACB) consists of 17 city and regional bureaux, dedicated to marketing their specific region as business events destinations to intrastate, interstate, and international markets. The bureaux also promote Australia as a whole.

The Barbados Tourism Authority (BTA) is a not-for-profit agency of the Barbados government's Ministry of Tourism. The authority maintains 11 global offices focused on promotion and event marketing to tourists about Barbados. The offices are located in the nations of: Australia, Brazil, Canada, Germany, the United Kingdom, and the United States.

Prague Convention Bureau is the official convention bureau of Prague, the capital city of the Czech Republic. It is a non-profit organization working alongside the Czech Tourist Authorities. It promotes Prague for organizing a conference, meeting, seminar, exhibition or incentive events.

The Georgia Travel is a commercial company which is responsible before the Georgian board of the tourism for the tourist arrivals to the country. It promotes both the summer vacation in Georgia and the winter ski resorts. It cooperates with some digital marketing companies, such as Promodo

...
Wikipedia