Dentsu Inc.
Communications Excellence
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Native name
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株式会社電通 |
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| Public KK | |
| Traded as | : |
| Industry |
Advertising Public relations |
| Founded | July 1, 1901 (as Japan Advertising Ltd.) |
| Headquarters | Minato, Tokyo, Japan |
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Key people
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Tatsuyoshi Takashima (Chairman) |
| Revenue |
 ¥1.678 trillion (2010) |
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¥132.3 billion (FY 2015) |
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Number of employees
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47,324 (2016) |
| Subsidiaries | Dentsu Aegis Network |
| Website | www.dentsu.com |
Dentsu Inc. (株式会社電通 Kabushiki-gaisha Dentsū) is a Japanese international advertising and public relations company whose headquarters are located in the Dentsu Building in the Shiodome district of Minato, Tokyo. It is the parent company of Dentsu Aegis Network. Dentsu is currently the 5th largest advertising agency network in the world in terms of worldwide revenues.
Dentsu was originally established as Japan Advertising Ltd. and Telegraphic Service Co. by Hoshiro Mitsunaga. In 1906, Telegraphic Service Co. became Japan Telegraphic Communication Co., Ltd. (日本電報通信社 Nippon Denpo Tsushin-sha). The next year, Japan Advertising Ltd. merged with Japan Telegraphic Communication Co., Ltd. to create advertising and communications operations.
In 1936, Japan Telegraphic Communication Co., Ltd. sold off its news division to Doumei News Agency, to change the company's focus to specialized advertising. In 1946, 16 companies were acquired in order to supplement Japan Telegraphic's advertising business. That same year, operational bases were established in Tokyo, Osaka, Nagoya, and Kyūshū.
In 1951, with the arrival of commercial radio broadcasting in Japan, the Radio Division was established at Japan Telegraphic's head and local offices.
In 1955, Japan Telegraphic Communication Co., Ltd. changed its name to Dentsu.
In 1995, Dentsu created five domestic regional subsidiaries.
Dentsu was listed on the in 2001. During the initial public offering of Dentsu, in December 2001, a trader at UBS Warburg, the Swiss investment bank, sent an order to sell 610,000 shares in this company at ¥1 each, while he intended to sell 1 share at ¥610,000. The bank lost £71 million.
Dentsu's sales are more than double its nearest competitor, Hakuhodo or ADK, in the Japanese market, thanks to the company's origins as a media representative during the early part of the 20th century, producing the first newspaper advertisements as well as the first television commercials in Japan.
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Wikipedia