Demand Media
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| Public | |
| Traded as | : DMD |
| Industry | Internet |
| Founded | May 1, 2006 Santa Monica, California, U.S. |
| Headquarters |
1655 26th Street Santa Monica, California, USA |
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Key people
|
Sean Moriarty, Chief Executive Officer |
| Revenue | US$325 million (2011) |
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Number of employees
|
400 (2015) |
| Website | Demand Media |
Demand Media, Inc. is an American content company that operates online brands including eHow, LIVESTRONG.COM and marketplace brands Saatchi Art and Society6. Demand Media's business model is controversial because its "content farms" have been accused of polluting search engine results with spam. The company also provides social media platforms to existing large company websites and distributes content bundled with social media tools to outlets around the web.
Demand Media was created in 2006 by a former private equity investor, Shawn Colo, and the former chairman of MySpace, Richard Rosenblatt.
The company employs an algorithm that identifies topics with high advertising potential, based on search engine query data and bids on advertising auctions. These topics are typically in the advice and how-to field. It then commissions freelancers to produce corresponding text or video content. The content is posted on a variety of sites, including YouTube and the company's own sites such as eHow, Airliners.net, and LIVESTRONG.COM.
Demand Media's Content & Media service offering includes leading owned and operated online properties that publish content in text, video, photography, and designed visual formats. This content is published across several key categories on eHow.com, a how-to reference and do-it-yourself destination, Livestrong.com, a health and healthy living destination, and certain niche properties focused on specific interests. It also owns and operates LEAFtv, a lifestyle resource for women that produces high-quality, short-form how-to videos covering stylish living, food and fashion. Additionally, its studioD business develops and executes content marketing strategies and creates custom content for third-party brands, agencies and publishers.
Through its Marketplaces service offering, Demand Media operates two leading art and design marketplaces where large communities of artists can market and sell their original artwork or their original designs printed on a wide variety of products.
Society6.com, which it acquired in June 2013, provides artists with an online commerce platform to feature and sell their original images or designs on consumer products such as art prints, phone and tablet cases, T-shirts, mugs, blankets, tapestries, wall clocks, duvet covers, shower curtains and throw pillows.
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Wikipedia