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Deluxe Laboratories

Deluxe Entertainment Services Group Inc.
Subsidiary
Industry Entertainment
Creative Industries
Founded 1915; 102 years ago (1915)
Founder William Fox
Headquarters Burbank, California, United States
Products Film
Technology
Services Localization
Digital processing
Creative services
Post-production
Parent MacAndrews & Forbes
Website bydeluxe.com

Deluxe Entertainment Services Group Inc., often shortened to Deluxe, is an American global provider of digital services and technology solutions for content creation and delivery.

Clients include major motion-picture groups, television studios, digital content providers and advertising agencies. The company has been recognized with 10 Academy Awards for scientific and technical achievement, including developments in CinemaScope pictures (as part of Fox Film Corp.) and, more recently, for a process of creating archival separations from digital image data.

Founded in 1915 by producer William Fox, Deluxe has been owned by MacAndrews & Forbes since 2006. Deluxe's headquarters are in Los Angeles and New York, with operations in 25 key media markets worldwide.

Deluxe began as a film processing laboratory which was part of a conglomeration owned and operated by producer William Fox in the early 1900s. In 1915, Fox established the De Luxe laboratory as part of the Fox Film Corporation in Fort Lee, New Jersey in 1915.

In 1916, Fox Film Corporation opened its studio in Hollywood at Sunset and Western. The first Deluxe film laboratory on the west coast was built on the south side of the lot (Fernwood and Serrano), and in 1919 the laboratory was moved to the new Fox studios building on Manhattan's west side where it remained for over 40 years. The "business manager" (later president) of the laboratory was Alan E. Freedman who guided the company into the 1960s.

During the depression, the Fox Film Corporation encountered financial difficulties. Among the actions taken to maintain liquidity, Fox sold the laboratories to Freedman who renamed the operation Deluxe. Under Freedman's leadership, Deluxe added two more plants in Chicago and Toronto. As part of the original plan, Freedman sold Deluxe back to Fox (by this time it had merged with Twentieth Century Pictures to become 20th Century Fox) but remained as president.

Under Freedman's direction, innovations, including the processing and sound striping of Cinemascope, were developed and implemented. Many of those were patented and/or received Academy awards.


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