Deborah Thomas
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| Editor | Lucy E. Cousins |
|---|---|
| Categories | Women's Lifestyle |
| Frequency | Monthly |
| Circulation | 53,221 |
| First issue | November 1972 |
| Final issue | March 2016 |
| Company | Bauer Media Group |
| Country | Australia (published internationally) |
| Language | English |
| Website | www.cleo.com.au |
Cleo is an Malaysian, Singaporean, Thailand and Indonesia monthly women's magazine. The magazine was founded in 1972 in Australia; the Australia and New Zealand editions were discontinued in 2016.
Aimed at an older audience than the teenage-focused Dolly, Cleo was published by Bauer Media Group in Sydney and was known for its Cleo Bachelor of the Year award.
Launched in November, 1972 under the direction of Ita Buttrose, the magazine's founding editor,Cleo became one of Australia's most iconic titles due to its mix of seemingly controversial content, including the first nude male centerfold and detailed sex advice.
According to the magazine's editorial philosophy, "Cleo gets women, and it also strikes the perfect balance, offers a bright, light-hearted tone and aesthetic without shying away from the more serious issues that are important to their readers.".
Audited circulation in June 2014 was 53,221 copies monthly. Readership numbers for September 2014 are estimated to be 173,000.
With a strong online presence of 300,000+ visitors monthly, the magazine successfully established its brand online. In addition, Beauty Bites, Cleo's digital app, offered an interactive component to technologically minded Gen Y readers, including how-to video tutorials, expert advice and reader-generated content.
Bauer announced on 20 January 2016 that the March issue of Cleo would be its last.
In the early 1970s, journalist and editor, Ita Buttrose, and Kerry Packer, heir to what was then Australia's most influential publishing house, Australian Consolidated Press (ACP), created a new and bold Australian women's magazine which would become an instant sensation. Cleo was modelled on Cosmopolitan after the Packers lost the rights to the latter title to rivals Fairfax. The first issue was launched in November 1972, the same month that Gough Whitlam came to power in Australia.
In the original promotional video for Cleo, Buttrose observes "the rapidly changing personality of the Australian woman." In an era when hopes for social and political change were high, Cleo was a fitting and welcome addition for women aged between 20 and 40 who were looking for something more than the recipes, knitting tips and coverage of royal births and weddings that the Australian Women's Weekly focused on at the time.
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