Dawn Raid Entertainment

Dawn Raid Entertainment is a record label based in Papatoetoe, South Auckland, in New Zealand. It has signed many New Zealand Hip-hop and R&B artists such as Savage, Adeaze, Aaradhna, The Deceptikonz, Devolo and Ill Semantics. The founders of Dawn Raid Entertainment announced the closure of the recording label on 19 April 2007 due to liquidation.

The label is back in business as of June 2007, due to new owners.Savage, Mareko, The Deceptikonz, Horsemen Family, Sweet & Irie and more new artists are to be announced. In 2008 the police seized all assets of their competitor, Killer Beez-control Colourway Records.

In its peak it was home to many gold and platinum-selling New Zealand hip hop and R&B artists.

School friends Danny "Brotha D" Leaosavai'i and Andy Murnane founded Dawn Raid Entertainment in 1999. They started selling T-shirts at a market in Ōtara to raise capital. In 2007, the label went into liquidation for a few months.

In May 2004, Dawn Raid became a sponsor for the Telecom subsidiary company Boost Mobile and released a single Hook Up featuring both the prominent and the unknown talent of Dawn Raid Entertainment. Currently, Hook Up is still the theme for Boost Mobile with some of their signed musicians doing voiceovers for the ads.

The following is a list of albums and singles released under the Dawn Raid label. The first album released under Dawn Raid was a compilation titled Southside Story which was released in April 2000 and featured undiscovered artists such as Ill Semantics, 4 Corners, Native Sons, K.A.O.S., Adeaze, Live Live and the co-founder of Dawn Raid, Brotha D.

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