David Rosen (business)
| David Rosen | |
|---|---|
| Born |
January 22, 1930 Brooklyn, New York |
| Occupation | retired, formerly Chairman of Sega of America |
David Rosen (born January 22, 1930) is an American businessman and the co-founder of the Japanese video game company Sega. He retired from the company as Chairman in 1996.
Rosen served in the United States Air Force from 1948 to 1952. He was primarily in Japan and the Far East during the Korean War, and remained there after his service. In 1954 Rosen started Rosen Enterprises, Inc., which focused on selling art created in Japan to the American market, and photo studios for Japanese identification cards. The photo business was called Photorama and Rosen established studios in hundreds of locations all over Japan.
In 1957, Rosen Enterprises, Ltd. shifted its focus and pioneered the importation and operation of coin-op amusement machines popular in the United States, to Japan to meet the growing leisure market. Rosen leveraged his existing business relationships and locations of his Photorama photo studios to roll out the amusement machines.
In 1965, Rosen Enterprises, Ltd. Merged with Nihon Goraku Bussan, Ltd. (aka Service Games). Nihon Goraku Bussan, Ltd. used the brand name SEGA (the name originates from SErvice GAmes Japan) for their jukeboxes and slot machines which were located on United States Military bases for amusement purposes. After the merger of the two companies, SEGA Enterprises Ltd. was established and Rosen became Chairman, Chief Executive Officer and President of the resulting company.
Rosen co-founded the Japan Amusement Association in 1967 and was elected as Chairman.
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