Daqri
| Type of business | Private |
|---|---|
| Founder(s) |
Brian Mullins Gaia Dempsey |
| CEO | Brian Mullins |
| Key people |
Ashton Kutcher D.A. Wallach Mike Lynch Roy Ashok Patrick Alo |
| Employees | 300-350 |
| Website | daqri |
| Launched | 2010 |
| Current status | Active |
DAQRI is an American augmented reality company headquartered in Los Angeles, CA.
The company’s primary product is an augmented reality wearable tech Smart Helmet designed for the industrial industry.
Founded in 2010, Daqri entered the market in February 2011 by releasing an augmented reality publishing platform designed to superimpose an image or video over a smartphone’s camera after scanning a QR code. Daqri subsequently created content and applications for 4D augmented reality technology for entertainment, education and industrial companies.
In June 2013, Daqri raised a $15 million Series A led by Tarsadia Investments. Atom Factory CEO Troy Carter, Ashton Kutcher, and D.A. Wallach joined the company’s advisory board.
In 2014, Daqri expanded its business model into wearable tech hardware and began development on an augmented reality Smart Helmet, an Android-powered hard hat designed for the industrial and construction industries. Daqri Smart Helmet contains a Sixth Gen Intel Core m7 processor processor chip and an array of cameras and sensors, and is used to create augmented reality for the industrial worker, including visual instructions, real time alerts, and 3D mapping. Daqri Smart Helmet was unveiled at CES 2016 as part of Intel's keynote.
In February 2015, Daqri acquired Melon, an EEG-tracking headband company headquartered in Venice, CA, for an undisclosed sum. In May 2015, Daqri acquired ARToolworks, one of the earliest augmented reality companies on the market, notable for the open-source ARToolKit libraries. In June that year, Daqri opened a European headquarters and development center in Dublin, Ireland.
In March 2016, Daqri acquired 1066 Labs, a leading head-mounted display manufacturer focused on serving enterprise clients with augmented reality solutions, as well as U.K.-based Two Trees Photonics, a holographic technology company. Total Daqri financing was reported at $130 million, led by Tarsadia Investments. As of October 2016, Daqri has opened up to additional funding. In June, Daqri was listed on CNBC's Disruptor 50 companies for 2016. Later that year, another European office was established in Vienna, Austria.
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