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Troy Carter (music industry)

Troy Carter
Troy Carter in 2014.png
Carter in 2014
Born (1972-11-14) November 14, 1972 (age 44)
Philadelphia, Pennsylvania, U.S.
Residence Los Angeles, California
Occupation Talent manager, investor, businessman
Years active 1995–present
Employer Atom Factory
Known for Manager of John Legend, Meghan Trainor, Miguel, Lindsey Stirling, Eve, Benny Cassette, Bonnie McKee, Former Manager of Lady Gaga
Website atomfactory.com

Troy Carter (born November 14, 1972) is an American music manager who is the founder, chairman and CEO of Atom Factory, a talent management and full-service film and television production company. Born and raised in West Philadelphia, Pennsylvania, Carter began his career in the music industry working for companies such as Overbrook Entertainment and Bad Boy Records, eventually co-founding his own management company, Erving Wonder. In 2007, he founded Coalition Media Group, and in 2010, founded its management division Atom Factory. Since then, Carter has established the careers of numerous recording artists, most notably that of multi-platinum Grammy Award-winning artist Lady Gaga.

Troy Carter was born on November 14, 1972 and was raised in West Philadelphia, attending Huey Elementary and Sayre Middle School. At the age of two, Carter's parents divorced. At the age of seven, his father, who had remarried, shot and killed his new wife's brother after an argument, and was sentenced to 12 years in prison. Despite this, his father and step-mother stayed together, and after prison his father rebuilt his life, with Carter calling him "one of my real heroes."

In 1990, at the age of 17, Carter dropped out of West Philadelphia High School in pursuit of a career in the music industry with his high school rap group 2 Too Many, eventually being signed by Will Smith and James Lassiter to their label WilJam Records. After the group lost their contract after a year, 2 Too Many disbanded and Carter then went on to work both for DJ Jazzy Jeff in the studio and for Lassiter as a personal assistant. Five years later, at age 23, Carter was promoting rap concerts around Philadelphia for artists such as The Notorious B.I.G. It was through this that he met record producer Sean Combs, who hired Carter as an intern for Bad Boy Records in New York City for a year and a half.


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