Daiso
A Daiso store in Japan
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Native name
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ザ・ダイソー |
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Romanized name
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Daiso Sangyo |
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Formerly called
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Yano Shoten |
| Private | |
| Industry | Variety store |
| Founded | December 1977 in Takamatsu, Kagawa, Japan |
| Founder | Hirotake Yano |
| Headquarters | Higashi Hiroshima-shi, Hiroshima, Japan |
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Number of locations
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3,660 |
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Area served
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Asia, Oceania, Middle East, North America, Central America, Brazil, Africa |
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Key people
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Hirotake Yano (President) |
| Website | www |
Daiso or The Daiso (ザ・ダイソー?) is a large franchise of 100-yen shops in Japan, owned by Daiso Sangyo Corp. (株式会社大創産業 Kabushiki-gaisha Daisō Sangyō?). Its headquarters are in Higashihiroshima, Hiroshima Prefecture.
Daiso has a range of over 100,000 goods, of which over 40 percent are imported goods, many of them from China. Many of these are house-brand goods.
Daiso was originally opened first as a street vending shop dealing with 100-yen products known as “Yano Shoten" by Hirotake Yano in 1972. He later founded Daiso in 1977.
Daiso often uses such locations as previous pachinko parlours for its retail outlets. They spend a lot of money on shelving and fixtures to help the stores compete with more high-end retailers. The stock of items retailed at each shop is varied frequently in order to increase repeat customers.
Daiso categorizes all its own-brand items on sale using the morpheme za (ザ), the Japanese representation of the English word "the", plus a category. For example, za hanabi (ザ・花火) is the category for fireworks, and za purasuchikku (ザ・プラスチック) is the category for plastic items such as plastic buckets or trays.
In 2004, Daiso also started selling items priced at multiples of 100 yen, such as 200, 300, 400 or 500 yen.
Daiso has 2,800 stores in Japan, 975 in South Korea, and 700 stores overseas in Australia, Bahrain, Brazil, Cambodia, Canada, China, Hong Kong, Indonesia, Kuwait, Macau, Malaysia, Mexico, Myanmar, New Zealand, Oman, Philippines, Qatar, Saudi Arabia, Singapore, Taiwan, Thailand, United Arab Emirates, United States of America, and Vietnam.
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