City | Pasay City |
---|---|
Broadcast area | Metro Manila, surrounding areas |
Branding | 96.3 Easy Rock |
Slogan | "Just the Rite Rock" "Remember Someone Today" |
Frequency | 96.3 MHz |
First air date | October 2008 (as 96.3 WRocK) May 18, 2009 (as 96.3 Easy Rock) |
Format | Soft Adult Contemporary |
Power | 25,000 watts |
ERP | 50,000 watts |
Callsign meaning | WRocK (former branding) |
Former callsigns | DWBC-FM (1972-1980) |
Owner |
Manila Broadcasting Company (Cebu Broadcasting Company) |
Sister stations | DZRH, 90.7 Love Radio, 101.1 Yes The Best |
Webcast | http://www.easyrock.com.ph/listen-live/ |
Website | http://www.easyrock.com.ph/ |
DWRK (96.3 FM), broadcasting as 96.3 Easy Rock, is a music FM radio station, airing a Soft AC format. This is the flagship station of the Easy Rock Network, owned by Cebu Broadcasting Company (an affiliate of Manila Broadcasting Company). The station is currently broadcasting from Star City Complex, Pasay City and its transmitter is located atop the BSA Twin Towers in Mandaluyong City, sharing the same site with 90.7 Love Radio & 101.1 Yes The Best. It is the most listened to easy-listening radio station preferred by listeners, especially in the office, and also by motorists in Metro Manila, as conducted by Nielsen Radio Research Survey.
ACWS-United Broadcasting Network established DWBC-FM in 1972, as a simulcast of 940 kHz. In 1980, RK 96 was launched (it also changed its callsign to DWRK). Headed by Mike Pedero (who established NU 107 in 1987), it played Adult Contemporary music, competing with 99.5 RT, Magic 89.9, 101.1 Kiss FM, and other AC stations before reformatting in 1988.
The station underwent rebranding and reformat as 96.3 WRocK with a Lite Rock format on October 15, 1988. The new format plays also love songs along with its lite rock songs. During the 1990s, it had a copyright infringement with 103.5 K-Lite with its use of the stinger "it's the true light rock" and "light rock with a kick". They also owned Ultravision 25 (now Net 25, owned by Eagle Broadcasting Corporation).
During the 2000s until its acquisition by MBC, it hosted events and played music that inspired a generation up to October 26, 2008 when its DJ's aired the final edition of "Lite Rock Favorites of the Week" with DJs Cherry Bayle (now with Radyo5 92.3 News FM) and Dylan Thomas.