Cuper's Cove, on the southwest shore of Conception Bay on Newfoundland's Avalon Peninsula was an early English settlement in the New World, and the second one after Jamestown, Virginia to endure for longer than a year. It was established in 1610 by John Guy on behalf of Bristol's Society of Merchant Venturers, who had been given a charter by King James I of England to establish a colony on the island of Newfoundland. Most of the settlers left in the 1620s, but apparently a few stayed on and the site was continuously inhabited.
The community is currently known as Cupids.
In the early sixteenth century the island of Newfoundland was frequented by seasonal fisherman from many European countries. The competition was tough to be the first to sail to the rich fishing grounds around the island and indeed the rest of North America. The island had some obvious advantages over the rest of North America as a site to establish an English colony. The island was very familiar to fisherman and explorers, especially the bays and coves on the Avalon Peninsula where many would set up temporary shelters as they prosecuted the fishery. The merchants and owners of the vessels that made those trips to Newfoundland had recognized the importance that the strategic location that Newfoundland had placed on establishing a permanent settlement.
Time was ripe for a permanent settlement in Newfoundland. Given the failure of Walter Raleigh to establish a colony at Roanoke Island in 1584 and the successful settlement at Jamestown in 1607 and on learning that Samuel de Champlain had sailed into the St. Lawrence to initiate the settlement of New France, pressure was mounting to lay claim to the resource rich New World. King James was told that the French had made attempts to over-winter in Newfoundland and it was only a matter of time before a successful colony would be established by the French and lay claim to the island.