Cornetto (ice cream)
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| Product type | Ice cream |
|---|---|
| Owner | Unilever |
| Country | Italy |
| Introduced | 1959 |
| Markets | Worldwide |
Cornetto (Italian pronunciation: [korˈnetto]), meaning little horn in Italian, is a branded frozen dessert cone manufactured by Unilever and sold under various international subsidiary names, including Wall's in the UK, HB in Ireland, Frigo in Spain,Kwality Wall's in India, and others. Several variations of the product exist, ranging from milk-based ice cream to vegetable fat-based dessert.
For a long time, the idea of selling frozen ice-cream cones had been impractical, as the ice cream would soak into the cone during the manufacturing process and make it soggy and unpalatable when served. It was in 1959 that Spica, an Italian ice-cream manufacturer based in Naples, overcame this problem by insulating the inside of the waffle cone from the ice-cream with a coating of oil, sugar and chocolate. Sold in many different sizes throughout Europe in sizes ranging from 28 ml Miniatures to 260 ml King Cone, though the 90 ml and 125 ml tend to be the most popular.
The product is available in a variety of flavours, including Strawberry, Mint Chocolate, Nut, Lemon, Whippy (Yogurt flavour with a chewy chocolate), Valentine's Day flavours, and Cornetto Soft (soft ice cream that comes in chocolate chip, cookie dough, vanilla, chocolate, and double chocolate). Cornetto Soft is sold on the street by vendors and is made on the spot with an ice cream dispenser, but the other flavours are pre-made and are factory packaged. There is also Cornetto Enigma, which consists of cookies and cream, raspberry and double chocolate flavours.
Unilever introduced a Cornetto chocolate confectionery into the UK market in 2013, following a licensing deal with Kinnerton Confectionery.
The brand was marketed in the United Kingdom, Ireland and Brazil by successful advertising campaigns which placed the Neapolitan song O Sole Mio into a variety of stereotypical Italian locations and situations, with its lyrics changed to:
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