Coors Extra Gold
 |
|
| Industry | Beverages |
|---|---|
| Founded | 1873, 144 years ago |
| Founder |
Adolph Coors and Jacob Schueler |
| Headquarters | Golden, Colorado, United States |
|
Area served
|
North America, United Kingdom, Australia and Ireland |
|
Key people
|
Leo Kiely and Peter Swinburn |
| Products | Beers |
| Revenue | $5 billion U.S. in sales |
| Parent | Molson Coors Brewing Company |
| Website | http://www.coors.com/ |
The Coors Brewing Company is a regional division of the world's third-largestbrewing company, the Molson Coors Brewing Company. Until October 11, 2016, the operations in the United States were a joint venture with SABMiller called MillerCoors. Coors operates a brewery in Golden, Colorado, that is the largest single brewery facility in the world. Since that time, Coors is a division of Molson Coors.
In 1873, German immigrants Adolph Coors and Jacob Schueler from Prussia emigrated and established a brewery in Golden, Colorado, after buying a recipe for a Pilsner-style beer from a Czech immigrant William Silhan.
Coors invested $2,000 in the operation, and Schueler invested $18,000.
In 1880, Coors bought out his partner and became sole owner of the brewery.
The Coors Brewing Company managed to survive Prohibition relatively intact. Years before the Volstead Act went into effect nationwide, Adolph Coors with sons Adolph Jr., Grover, and Herman established the Adolph Coors Brewing and Manufacturing Company, which included Herold Porcelain and other ventures. The brewery itself was converted into a malted milk and near beer production facility. Coors sold much of the malted milk to the Mars candy company for the production of sweets. Manna, the company's non-alcoholic beer replacement, was a near beer similar to current non-alcoholic beverages. However, Coors and his sons relied heavily on the porcelain company as well as a cement and real estate company to keep the Coors Brewing Company afloat. By 1933, after the end of Prohibition, the Coors brewery was one of only a handful of breweries that had survived.
All of the non-brewery assets of the Adolph Coors Company were spun off between 1989 and 1992. The descendant of the original Herold Porcelain ceramics business continues to operate as CoorsTek.
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Wikipedia