Conscience (The Beloved album)
| Conscience | ||||
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| Studio album by The Beloved | ||||
| Released | 8 February 1993 (album) 1992 (EP) |
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| Recorded | by Ren Swan and Paul Wright @Sarm West Studios + Wolf Studio and Abbey Road in March–July 1992 |
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| Genre | Electronic dance, pop rock | |||
| Length | 57:06 | |||
| Label |
EastWest Records (album) Atlantic (EP and U.S. album) |
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| Producer | Jon Marsh and Helena Marsh | |||
| The Beloved chronology | ||||
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| AllMusic |   |
Conscience is a 1993 album by British pop band The Beloved. The album reached #2 on the UK Albums Chart on its release and includes "Sweet Harmony", the first single taken from it, being the first single from the band which entered the UK Top Ten, peaking at number 8. Both are the highest positions ever reached by The Beloved in the UK with an album and with a single release.
The band faced some controversy for the video of the first single, "Sweet Harmony," which consisted of singer Jon Marsh naked among a group of women who were also naked (although it was shot and edited so as not to show anything which might cause it to be censored). One of the nude stars of this video was British model Tess Daly, who went on to become a television presenter. By this time, the project had dropped the definite article from its name, and was now simply called Beloved. Still a duo, Jon had fired former member Steve Waddington, and recruited his wife Helena instead, after the release of the 1991 remix album Blissed Out. Jon and Helena composed all of the songs on Conscience, but Helena rarely appeared at live promotional gigs, though she did feature on some videos for the album's singles, but not on "Sweet Harmony." This song, which was originally used to promote the second season of the popular American primetime soap opera Melrose Place in some European countries, including Italy, has since been used in Homebase advertising too.
The album produced other singles too, but none of them were as successful as "Sweet Harmony" which went on to become their biggest hit in the UK, reaching number 8 in January 1993. The other four singles taken from the album were a double A-side of "Celebrate Your Life" and "You've Got Me Thinking", which peaked at number 23, "Outerspace Girl", which reached number 38 and the final single, "Rock to the Rhythm of Love," which failed to chart. The latter song was performed live at the London Gay Pride in 1994 during the afternoon hours of a concert which was then closed by Boy George late at night. Both Boy George with his project Jesus Loves You and Jon Marsh with his Beloved are regarded amongst the first acts to have started the so-called 'dance revolution' of the early 1990s. Many musicians who participated in the Jesus Loves You project are also featured on Conscience, such as keyboardist Richard Cottle and, most notably, guitarist John Themis, who authored much of Boy George's solo works after the Jesus Loves You project.
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