Comparethemarket.com
 |
|
| comparethemarket.com | |
| Private | |
| Industry | Finance and insurance |
| Founded | 2006 |
| Headquarters | Peterborough, Cambridgeshire, UK |
| Products | Financial services |
| Website | https://www.comparethemarket.com |
comparethemarket.com is a UK price comparison website that is part of the BGL Group. The website also offers other on-line companies the ability to provide their customers with a co-branded or white labelled comparison service.
Founded in 2006, the website achieved significant success in the market following the launch in 2009 of an advertising campaign featuring a series of meerkat characters, after which it became the third-largest price comparison website in the UK.
The website was set up by Budget Group (now BGL Group) in early 2006, following a strategic decision to concentrate on areas with significant growth potential – it sold its high street business to Swinton as part of the same review. It competes with other aggregators operating in the same field, such as moneysupermarket.com (launched in 1993), USwitch (2000), Confused.com (2001), gocompare.com (2006), Money.co.uk (2008), Quotall.com (2010) and Free Price Compare (2013).
In mid-2007, comparethemarket.com struck a deal, reputedly worth £5 million, with UK TV Channel 4 to sponsor its drama output. The idents were created by VCCP, a subsidiary of Chime Communications plc, which comparethemarket.com had appointed in March 2007 to manage its £20 million advertising account. In March 2008, the website launched an advertising campaign on Virgin Radio which asked listeners and online audiences to compare artists and bands with musical legends for the chance of winning tickets to major gigs.
Compare the Market allows customers to compare prices on a number of insurance products including car, home, van, life, pet, travel and over 50s insurance. It has also expanded in to the comparison of items that can be switched such as energy/utilities, broadband and digital TV, as well as a range of financial products such as loans, credit cards and ISAs.
...
Wikipedia