Gocompare.com
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| Gocompare.com | |
| Limited company | |
| Traded as | : |
| Industry | Price comparison |
| Founded | 2006 |
| Founder | Hayley Parsons |
| Headquarters | Newport, Wales |
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Area served
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United Kingdom |
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Key people
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Sir Peter Wood (Chairman) Matthew Crummack (CEO) |
| Revenue | £118.9 million (2015) |
| £23.1 million (2015) | |
| £19.1 million (2015) | |
| Website | www |
Gocompare.com is a British financial services comparison website, established in Wales in 2006. It provides comparison details for financial products including vehicle insurance, home and pet insurance and breakdown cover. Since 2009 its adverts have featured a fictional Italian tenor named Gio Compario (played by Welsh tenor Wynne Evans), which have been voted "most irritating advertisement". It is listed on the .
Gocompare.com was established in November 2006 and is based in Newport, Wales. The company's founder was Hayley Parsons, who worked for Admiral Insurance for 14 years, and was formerly head of business development at Confused.com. Parsons was replaced as CEO by Jon Morrell following a takeover by insurance company esure in March 2015
It was the first comparison site to focus on features of insurance products rather than just listing prices, which led to the company being invited to become a member of the British Insurance Brokers Association (BIBA).
The company, which is 49% owned by esure, posted a pre-tax profit of £34.7 million for 2011, up 15% on the previous year.
On 8 December 2014, esure, the insurance company, acquired Gocompare.com in a deal worth £95 million.
In November 2016 the company was the subject of a demerger from esure.
Gocompare.com provides a comparison service for vehicle, home and pet insurance, and breakdown cover. It also provides comparison services for travel insurance, gas and electricity, broadband, loans, credit cards, mortgages and other financial products through preferred providers such as Energylinx and Experian.
On 14 August 2012, the company launched "Covered mag", an online magazine that claims to be "unlike any other financial publication you've ever read".
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Wikipedia