Confused.com
 |
|
| Wholly owned subsidiary | |
| Industry | Price comparison |
| Founded | 2001 |
| Headquarters | Cardiff, Wales |
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Area served
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United Kingdom |
|
Key people
|
Martin Coriat (CEO) |
| Products | Insurance |
| Parent | Admiral Group |
| Website | www |
Confused.com, part of the Admiral Group, is a British financial services comparison website specialising in insurance and financial services. The website enables consumers to compare prices on a range of insurance and financial products, including car insurance, home insurance and life insurance.
Confused.com launched in 2001, becoming the UK’s first car insurance comparison site. It is based in Cardiff, Wales with its offices located near the headquarters of the Admiral Group. The Admiral Group floated on the London Stock Exchange in September 2004, it is currently the only FTSE100 listed company headquartered in Wales.
Confused.com is regulated by the Financial Conduct Authority.
Confused.com has undergone a high degree of management churn in recent years. At the top level, founding Managing Director Kate Armstrong, an IT consultant originally from Sydney, retired from the business in 2005, following the successful floatation of the Admiral Group. She was succeeded by Deborah Williams who took the reins from 2005 to 2007. The business underwent expansive growth in this period with profit hitting £36 million in 2007. It was with some degree of surprise therefore that the industry received news of Williams' departure to join a relatively unknown insurance broker. Williams was succeeded by Carlton Hood in the newly created position of CEO. The sector was shaken up by the ground breaking Compare the Market campaign in 2009 and Confused.com, along with other established competitors lost market share. Hood resigned abruptly in 2010 and was succeeded by Group FD Kevin Chidwick as an interim measure.
Chidwick remained in place until January 2012 and was succeeded by Admiral Group senior manager Nic Weng Kan followed by Martin Coriat. Coriat was MD of Admiral-owned French comparison site LeLynx.fr until he took up the position of Confused.com CEO in October 2013.
The marketing department came under new management in July 2010 when Mike Hoban formally passed a six-month probation period and stepped into the role of marketing director. Prior to joining Confused.com, he spent 18 months as the Communications Director of Directgov, helping to position their website as the ‘nation’s official website'.
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Wikipedia