Colombian coffee growing axis
Coffee landscape.
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| UNESCO World Heritage Site | |
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| Location |
Colombia 
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| Criteria | v, vi |
| Reference | 1121 |
| Coordinates | 5°28′18″N 75°40′54″W / 5.4717°N 75.6817°W |
| Inscription | 2011 (35th Session) |
 Location of Colombian coffee growing axis
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The Colombian coffee Region (Spanish: Eje Cafetero), also known as the Coffee Triangle (Spanish: Triángulo del Café) is a part of the Colombian Paisa region in the rural area of Colombia, famous for growing and production of a majority of Colombian coffee, considered by many to be the best coffee in the world. There are three departments in the area: Caldas, Quindío and Risaralda. The most visited cities are Manizales, Armenia and Pereira.
Coffee beans began being grown commercially in Colombia in Salazar de las Palmas, Norte de Santander and grew to be Colombia's primary export in the twentieth century. In 1999 it represented 3.7% of gross domestic product and 37% of agricultural employment. The main coffee producing departments are: Nariño, Norte de Santander, Antioquia, Valle del Cauca, Huila, Tolima, Caldas, Risaralda, Quindio and Cundinamarca.
The area between the departments of Caldas, Risaralda and Quindío is known as the Coffee Zone because of the large development experienced by the cultivation of this product. This region was strongly affected by an earthquake of 6.4 on the Richter scale on January 25, 1999, and subsequently the region's economy recovered rapidly.
Weather conditions (8 °C to 24 °C), geographical (Andean Rainforest) and the geological region, determine the production of high quality coffee, with relatively short harvest periods. Farmers in the area have developed techniques for growing, harvesting and processing of grain, and all done "grain by grain", and have retained this form of processing industry despite new techniques of mass agricultural industrialization.
The famous advertising icon "Juan Valdez", represented by a Paisa farmer wearing a carriel, and poncho, and accompanied by a mule, has become a triumph of advertising communication. Juan Valdez has been considered in United States as the advertising image of greater recall among the inhabitants of that country in the year 2005.
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Wikipedia