Colombian Coffee-Growers Axis
| Coffee Cultural Landscape of Colombia | |
|---|---|
| Name as inscribed on the World Heritage List | |
Coffee landscape.
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| Location | Colombia |
| Type | Cultural |
| Criteria | v, vi |
| Reference | 1121 |
| UNESCO region | Latin America and the Caribbean |
| Inscription history | |
| Inscription | 2011 (35th Session) |
The Colombian coffee Region (Spanish: Eje Cafetero), also known as the Coffee Triangle (Spanish: Triángulo del Café) is a part of the Colombian Paisa region in the rural area of Colombia, famous for growing and production of a majority of the Colombian coffee, considered by many as the best coffee in the world. There are three departments in the area: Caldas, Quindío and Risaralda. The most visited cities are Manizales, Armenia and Pereira.
It began growing coffee beans commercially in Colombia in Salazar de las Palmas, Norte de Santander and in the twentieth century was the primary product within Colombian exports. In 1999 represented 3.7% of gross domestic product and 37% of agricultural employment. The main coffee producing departments are: Nariño, Norte de Santander, Antioquia, Valle del Cauca, Huila, Tolima, Caldas, Risaralda, Quindio and Cundinamarca.
The area between the departments of Caldas, Risaralda and Quindío is known as the Coffee Zone because of the large development experienced by the cultivation of this product. This region was strongly affected by an earthquake of 6.4 degrees on the Richter scale registered January 25, 1999, and subsequently the region economically recovered rapidly.
Weather conditions (8 °C to 24 °C), geographical (Andean Rainforest) and this geological region, determine the production of high quality coffee, with relatively short harvest periods. Farmers in the area have developed techniques for growing, harvesting and processing of grain, and all done "grain by grain", and have retained this form of processing industry despite new techniques of mass agricultural industrialization.
The famous advertising icon "Juan Valdez", represented by a farmer paisa wearing carriel, hat aguadeño and poncho, and accompanied by a mule, has become a triumph of advertising communication. Juan Valdez has been considered in United States as the advertising image of greater recall among the inhabitants of that country in the year 2005.
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