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Cognos

Cognos
Brand (of IBM)
Industry Business Intelligence, Operational Intelligence, Performance Management, Workforce Analytics
Fate Acquired
Founded 1969
Founder Alan Rushforth
Peter Glenister
Defunct 2009 (2009)
Headquarters Ottawa, Ontario, Canada
Key people
Rob Ashe, General Manager, IBM Business Analytics
Products IBM Cognos 10 BI; IBM Cognos Express; IBM Cognos TM1; IBM Cognos Now!; IBM Cognos 10 Platform
Revenue $979.26 million USD (2007)
Number of employees
3,507 (2007)
Website http://www.ibm.com

Cognos (Cognos Incorporated) was an Ottawa, Ontario-based company making business intelligence (BI) and performance management (PM) software. Founded in 1969, at its peak Cognos employed almost 3,500 people and served more than 23,000 customers in over 135 countries until being acquired by IBM on January 31, 2008. While no longer an independent company, the Cognos name continues to be applied to IBM's line of business intelligence and performance management products.

Cognos was founded in 1969 by Alan Rushforth and Peter Glenister. Michael U. Potter joined Cognos in 1972, and was its Chief Executive Officer from 1975 until 1995. It began as a consulting company for the Canadian federal government and offered its first software product, QUIZ, in 1979. During the Canadian recession in the 1980s, Cognos shifted its focus from consulting to software sales.

Originally Quasar Systems Limited, it adopted the Cognos name in 1982. Cognos is a fragment scissored off the Latin word "cognosco," which means "knowledge from personal experience". Cognos became a public company in August 1986 trading on the as CSN and on the NASDAQ as COGN. Its independent existence ended on January 31, 2008, when Cognos was acquired by IBM.

In 1995, Ron Zambonini was named CEO and brought new marketing strategies. Cognos grew successful with its business intelligence products for local area networks (LAN), but new Internet technologies had come into the BI industry faster than the company had anticipated. After Cognos issued a notice informing shareholders of a slowdown in growth, many sold their shares, causing prices to fall quickly.

This prompted Cognos to build its web technology through the acquisition of other companies rather than internal research and development. In September 2007, Cognos announced that it would be acquiring Applix. It had previously acquired Right Information Systems (4Thought), Interweave (Impromptu Web Query), Relational Matters (DecisionStream), LEX2000, NoticeCast, Adaytum, Frango, DataBeacon, and Celequest, an operational intelligence company.


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