Cigarette packets in Australia

Cigarette packets in Australia have undergone significant changes. Since 1 December 2012 all forms of branding logos, colours, and promotional texts are banned from cigarette pack designs. In turn they were replaced with drab dark brown packets (Pantone 448 C) and graphic images of smoking-related images to try to reduce the smoking population of Australia to 10% by 2018 from 15% in 2012. As of August 2016^[update], Australia, France, the United Kingdom and Hungary are the only countries to have plain packaging cigarette packs.

In 1973, Australia's first health warning on cigarette packages appeared with the simple message 'Warning—Smoking is a health hazard'. Since 1 March 2006, graphic images depicting the effects of smoking cigarettes have been required to be displayed on cigarette packets. Warnings must cover 30% of the front and 90% of the back of the box. The 10% of the back not occupied by a warning is used for the message "Sale to underage persons prohibited".

Since 1 December 2012 all forms of branding logos, colours, and promotional texts are banned from cigarette pack designs. The requirement is for plain cigarette packaging showing only brand name and health warning messages. Australia is the first country to have plain packaging cigarette packs.

Canada was the first country to use graphic pictures in conjunction with written warnings on cigarette packages, with the legislation coming in 2000.

Following Australia's lead a number of other countries also require standardized packaging including France (applies to cigarettes sold after 1 January 2017), United Kingdom (21 May 2017), New Zealand (6 June 2018), Norway (1 July 2018), Ireland (30 September 2018) and Hungary (20 May 2019).

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