Chrysler Canada
| Wholly owned subsidiary | |
| Industry | Automotive |
| Founded | 1925 |
| Headquarters | 1 Riverside Drive West Windsor, Ontario, Canada N9A 5K3 |
|
Area served
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Canada |
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Key people
|
Reid Bigland, President & CEO of Chrysler Canada |
| Products | Automobiles, Light Trucks, Vans, Light Commercial Vehicles |
| Owner | Fiat Chrysler Automobiles |
| Parent | Chrysler |
| Website | fcacanada.ca |
Chrysler Canada Incorporated, officially FCA Canada is FCA US's's subsidiary in Canada. Incorporated in 1925, the Chrysler Corporation of Canada gained complete control of a Maxwell-Chalmers plant in Windsor Ontario that had been used to manufacture some Chrysler models in the previous year. Initially called Chrysler Canada, Ltd, the name of the company changed to DaimlerChrysler Canada Inc following the merger of the two parent companies. In August 2007, the company was renamed Chrysler Canada Incorporated when Cerberus Capital Management purchased 80.1% of its parent company Chrysler LLC.
Chrysler Canada has three manufacturing plants in operation in Canada, and built 535,878 cars and trucks in 2002. In 2007 the company sold 232,688 vehicles in the Canadian market. In 2012, Chrysler Canada sales were 243,845, a 6% increase over 2011; this put the company into the #2 sales slot for Canada.
Chrysler Canada was established in mid-June 1925, with 181 employees. 7,857 vehicles were produced in the first year.
Plodge, a portmanteau of the names Plymouth and Dodge, is a name informally used to refer to vehicles Chrysler Canada built with a mix of U.S. Plymouth and Dodge parts for the Canadian and export markets. This practice allowed dealers in Canada to offer a wider array of vehicles at lower development cost in the relatively small Canadian market. For example, a Plymouth with a Dodge grille and taillights became a Dodge without the expense of tooling a vehicle for the market. On the Dodge Dart introduced in 1960, only the interiors were shared; Canadian-market 1960-61 Darts had Plymouth dashboards. The 1965 to 1966 Dodge Monaco used a Dodge body, with a Plymouth Fury dashboard and interior trim. Not all Canadian-market Chrysler-built vehicles were badge engineered in this manner, however; The DeSoto Diplomat, for example—a rebadged Dodge Dart—was never sold in Canada, where DeSotos were similar to the US models. The Canadian 1960 DeSoto Adventurer looked like the American 1960 DeSoto but used the upholstery and door panels from the 1960 Chrysler Saratoga.
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Wikipedia