Cheil Worldwide
 |
|
| public company | |
| Traded as | KRX: |
| Industry | Advertising |
| Founded | 1973 |
| Headquarters | Seoul, South Korea |
|
Area served
|
Worldwide |
|
Key people
|
Daiki Lim (President & CEO) |
| Services |
advertising public relations shopper marketing sports marketing digital marketing |
| Revenue | USD $693.3 million (2013) |
| Parent | Samsung |
| Subsidiaries | Samsung Sports |
| Website | www |
Cheil Worldwide Inc. (KRX: ) is a marketing company under the Samsung Group that offers advertising, public relations, shopper marketing, sports marketing, digital marketing, etc. It was established in 1973 with headquarters in Seoul, South Korea.
It is the country's largest and the world's 15th largest advertising agency, by 2013 revenues. Its major clients include Samsung,Hankook Tire,Deutsche Bahn, Orion, New Balance,Coca-Cola,AIG,ESPN,Emirates Integrated Telecommunications Company (du) and Dubai Electricity and Water Authority (DEWA). It has 44 offices spread across 5 continents and CIS.
In 1973 when the company was established by Lee Byung-chul, the Korean entrepreneur who founded Samsung Group, the official name was Cheil Communications. It began conducting Korea's first nationwide lifestyle surveys in 1977; set up a joint venture with Bozell in 1989; and set up Hakuhodo-Cheil in 1999. The company changed its name to Cheil Worldwide in 2008.
Cheil Worldwide opened its first international branch office in Tokyo in 1988 and established Cheil USA 4 years later. From the late 2000s, it began to acquire stakes in overseas agencies. It acquired a stake in London-based agency Beattie McGuinness Bungay in 2008 and New York-based digital shop, The Barbarian Group in 2009. In order to gain further foothold in the US and China, Cheil bought two more agencies in 2012, McKinney and Bravo Asia, respectively.
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