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Chang (beer)

Thai Beverage
Public
Traded as SGX: Y92
Industry Beverage
Founded 2003
Founder Charoen Sirivadhanabhakdi
Headquarters Bangkok, Thailand
Area served
Worldwide
Key people
Thapana Sirivadhanabhakdi, President and CEO
Revenue Increase 181.19 billion baht (2015)
Profit Increase 26.46 billion baht (2015)
Total assets Increase 182.01 billion baht (2015)
Subsidiaries Fraser and Neave
Sermsuk
Oishi Group
InterBev Group
Website www.thaibev.com

Thai Beverage, better known as ThaiBev (Thai: ไทยเบฟ) (SGX: Y92), is Thailand's largest and one of Southeast Asia's largest beverage companies, with distilleries in Thailand, Scotland and China. Listed on the , Thai Beverage Plc has a market capitalization in excess of US$4 billion.

In January 2013, the firm announced it had succeeded in a US$11.2 billion deal to take over the conglomerate Fraser and Neave, adding to the group's considerable portfolio of assets.

Thai Beverage Public Company Limited owns and distributes several significant brands, including Chang beer, Mekhongand SangSom rum. It also has significant operations in Europe, producing malt Scotch whisky, vodka, gin, and liqueurs with 5 distilleries in Scotland. Mr Charoen Sirivadhanabhakdi in early 2013, added Fraser and Neave, Limited, a food and beverage, brewing, property, and publishing industries conglomerate in Singapore, to his drinks and property empire.

Chang Beer, which started production in March 1995 at their brewery in Bang Ban District of Ayutthaya Province, is the top-selling brand in Thailand. It managed to win 60 percent market share in Thailand after a hard market fight with the previous leading brand, Singha. In 2006, the company's beer market share was 49 percent, according to research company Canadean.

ThaiBev brews Chang (or Chang Beer) (Thai: เบียร์ช้าง), a pale lager. Chang (Thai: ช้าง) is the Thai word for elephant, an animal with cultural and historical significance in Thailand. The logo features two elephants facing each other.


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