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Cervélo

Cervélo Cycles Inc.
Private
Industry Bicycles
Founded 1995 (1995)
Founder Gerard Vroomen
Phil White
Headquarters Toronto, Ontario, Canada
Products Bicycles and related components
Revenue CAN$11,100,000 (est.) (2004)
Number of employees
undisclosed
Website www.cervelo.com

Cervélo Cycles is a Canadian manufacturer of racing and track bicycles. Cervélo uses CAD, computational fluid dynamics, and wind tunnel testing at a variety of facilities including the San Diego Air and Space Technology Center, in California, US, to aid its designs. Frame materials include carbon fibre. Cervélo currently makes 5 series of bikes: the C series and R series of road bikes, the latter featuring multi-shaped, "Squoval" frame tubes; the S series of road bikes and P series of triathlon/time trial bikes, both of which feature airfoil shaped down tubes; and the T series of track bikes.

Gerard Vroomen, one of the two founders of the company, started researching bike dynamics at the Eindhoven University of Technology (The Netherlands). He took his knowledge to Canada to continue the research in McGill University. In 1995, Vroomen and Phil White founded Cervélo Cycles. The name Cervélo is a portmanteau of , the Italian word for brain, and , the French word for bike.

In May 2011, Vroomen sold his stake in Cervélo to pursue new projects, although he is nominally still involved with the company at the board level. Cervélo is now owned by Pon Holdings, a Dutch company that also owns Gazelle, and Derby Cycle, owners of Raleigh Bicycle Company, Univega, and Focus Bikes.

Cervélo's sponsorship of elite athletes has led to widespread recognition of the brand.

In 2003, Cervélo became the bike supplier to Team CSC, at the time the 14th team on the world ranking. Cervélo was by far the smallest and youngest bike company to ever supply a team at this level. Team CSC was crowned the world’s #1 pro cycling team aboard Cervélo for three years. The partnership lasted for six years, until the end of 2008.


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