Cadbury Creme Egg
 with the Hershey's USA creme egg to the left and the UK Cadbury creme egg to the right |
|
| Product type | Confectionery |
|---|---|
| Owner | Cadbury UK |
| Country | United Kingdom |
| Introduced | 1919 |
| Related brands | List of Cadbury products |
| Markets | World |
A Cadbury Creme Egg is a chocolate product produced in the shape of an egg. The product consists of a thick chocolate shell, housing a white and yellow fondant filling which mimics the albumen and yolk of a chicken egg. The Creme Eggs are the best selling confectionery item between New Year's Day and Easter in the UK, with annual sales in excess of 200 million and a brand value of approximately £55 million.
Creme Eggs are produced by Cadbury UK in the United Kingdom and by Cadbury Adams in Canada. They are sold by Mondelēz International in all markets except the US, where the Hershey Company has the local marketing rights. At the Bournville factory in Birmingham, in the UK, they are manufactured at a rate of 1.5 million per day. The Creme Egg was also previously manufactured in New Zealand but, since 2009, they are imported from the UK.
While filled eggs were first manufactured by the Cadbury Brothers in 1923, the Creme Egg in its current form was introduced in 1963. Initially sold as Fry's Creme Eggs (incorporating the Fry's brand), they were renamed "Cadbury's Creme Eggs" in 1971.
Creme eggs are usually sold individually but are also available in boxes containing a varying quantity of eggs depending on the country the packaging is intended for. The foil wrapping of the eggs was traditionally green, red, yellow and blue in colour in the United Kingdom and Ireland, though green was removed and purple replaced blue early in the 21st century. In the United States, some green is incorporated into the design, which previously featured the product's mascot—the Creme Egg Chick. As of 2015, the packaging in Canada has turned into a 34g, purple, red and yellow soft plastic shell.
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