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CJMS (defunct)

CJMS
(defunct)
CJMS 1280 logo.PNG
Broadcast area Montreal, Quebec
Frequency 1280 kHz (AM)
First air date April 25, 1954
Format top 40, then news/talk
ERP 50,000 watts
Class B
Callsign meaning Canada Je Me Souviens
Owner Radiomutuel

CJMS 1280 was a French language Canadian radio station located in Montreal, Quebec.

The station went on the air on April 25, 1954. CJMS got an FM sister station in 1964 as CJMS-FM (later CKMF-FM) began operations. The AM station adopted a highly popular Top 40 format in the 1960s and became the flagship of the (now-defunct) Radiomutuel network in 1969. The Top 40 format remained popular until the late 1970s, but it started to lose listeners rapidly in the early 1980s due to the increasing availability and popularity of FM radio.

CJMS, along with other Radiomutuel stations, switched to a news/talk format in the early 1980s, which resulted in Quebec having two separate popular AM news/talk networks covering most of the province (the other one being Telemedia, whose flagship was competitor CKAC). For various reasons, including the prolonged economic recession, the licensing of Télévision Quatre Saisons in 1986 which persisted in their practice of selling advertising for extremely low fees, the presence of a third French-language news/talk station in Montreal (CKVL) and a general migration of listeners from AM to FM, both networks had less-than-stellar financial performances.

Telemedia and Radiomutuel secretly decided to merge their operations to form the Radiomédia network in June 1994. While both AM networks were losing money overall, Raynald Brière (then general manager of CJMS and vice-president of the Radiomutuel network) admitted in a 2006 interview that both CJMS and CKAC were profitable, with the later being slightly more profitable, although the profit margins of both stations were low.

The merger deal was publicly announced on Friday, September 30, 1994 at 9:15 AM, and in each of the six markets where the two networks competed, programming on the station slated to be closed immediately stopped and was replaced with continuous music fed directly at the transmitter site. The music continued until 6 PM, when all six stations targeted shut down. The last song played on CJMS was Michel Fugain's "Tout va changer" ("Everything will change").


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