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BuzzFeed News

BuzzFeed
BuzzFeed.svg
Type of business Private
Type of site
 News
Entertainment
Available in English
French
Spanish
Arabic
German
Portuguese
Japanese
Founded November 1, 2006; 10 years ago (2006-11-01)
Headquarters New York City, New York, U.S.
Owner BuzzFeed Inc.
Key people Jonah Peretti
(co-founder and CEO)
Revenue DecreaseUS$167 million (2015)
Employees 770 (October 2014)
Slogan(s) "The Media Company for the Social Age"
Website www.buzzfeed.com
Alexa rank Increase 146 (July 2017)
Advertising Native
Registration Optional
Current status Active
BuzzFeedVideo
Website https://www.buzzfeed.com/
YouTube information
Channel BuzzFeedVideo
Channel BuzzFeedVideo
Years active 7
Subscribers 12M
(August 5, 2017)
Total views 9.8B
(August 5, 2017)
Network None
BuzzFeedBlue
Website https://www.buzzfeed.com/
YouTube information
Channel BuzzFeedBlue
Channel BuzzFeedBlue
Years active 4
Subscribers 5.6M
(August 5, 2017)
Total views 2.4B
(August 5, 2017)
Network None
Boldly
Website https://www.buzzfeed.com/
YouTube information
Channel BuzzFeedYellow
Channel Boldly
Years active 4
Subscribers 7.8M
(August 5, 2017)
Total views 7B
(August 5, 2017)
Network None
BuzzFeedViolet
Website https://www.buzzfeed.com/
YouTube information
Channel BuzzFeedViolet
Channel BuzzFeedViolet
Years active 4
Subscribers 2.9M
(August 5, 2017)
Total views 1B
(August 5, 2017)
Network None
BuzzFeed News
Website https://www.buzzfeed.com/
YouTube information
Channel News BuzzFeed News
Channel BuzzFeed
Years active 8
Subscribers 686K
(August 5, 2017)
Total views 26B
(August 5, 2017)
Network None
Ladylike
Website https://www.buzzfeed.com/
YouTube information
Channel Ladylike
Channel UCcOeS5aEIadAhKtJ9_VKAIw
Years active 1
Subscribers 752K
(August 5, 2017)
Total views 14M
(August 5, 2017)
Network None
Pero Like
Website https://www.buzzfeed.com/
YouTube information
Channel Like Pero Like
Channel UCArVi6FH57DfXJWn1Gc8iAQ
Years active 2
Subscribers 471K
(August 5, 2017)
Total views 81M
(August 5, 2017)
Network None
Tasty
Website https://www.buzzfeed.com/
YouTube information
Channel Tasty
Channel UCJFp8uSYCjXOMnkUyb3CQ3Q
Years active 2
Subscribers 2.7M
(August 5, 2017)
Total views 419M
(August 5, 2017)
Network None
BuzzFeed Nifty
Website https://www.buzzfeed.com/
YouTube information
Channel Nifty BuzzFeed Nifty
Channel UChDhriK1Ar625KyY7JdnT7A
Years active 1
Subscribers 25K
(August 5, 2017)
Total views 900K
(August 5, 2017)
Network None

BuzzFeed is an American internet media company based in New York City. The firm is a social news and entertainment company with a focus on digital media and digital technology. BuzzFeed was founded in 2006 as a viral lab focusing on tracking viral content, by Jonah Peretti and John S. Johnson III. Kenneth Lerer, co-founder and chairman of The Huffington Post, started as a co-founder and investor in BuzzFeed and is now the executive chairman as well.

The company has grown into a global media and technology company providing coverage on a variety of topics including politics, DIY, animals and business. In late 2011, Ben Smith of Politico was hired as editor-in-chief to expand the site into serious journalism, long-form journalism, and reportage. The website has met criticism over accusations of plagiarism.

Prior to establishing BuzzFeed, Peretti was director of research and development and the OpenLab at Eyebeam, Johnson's New York City-based art and technology nonprofit, where he experimented with other viral media.

While working at the Huffington Post, Peretti started BuzzFeed as a side project, in 2006, in partnership with his former supervisor John Johnson. In the beginning, BuzzFeed employed no writers or editors, just an "algorithm to cull stories from around the web that were showing stirrings of virality." The site initially launched an instant messaging client, BuzzBot, which messaged users a link to popular content. The messages were sent based on algorithms which examined the links that were being quickly disseminated, scouring through the feeds of hundreds of blogs that were aggregating them. Later, the site began spotlighting the most popular links that BuzzBot found. Peretti hired curators to help describe the content that was popular around the web. In 2011, Peretti hired Politico's Ben Smith, who earlier had achieved much attention as a political blogger, to assemble a news operation in addition to the many aggregated "listicles".


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